The purpose of the paper is to explore which are “the driving forces” of new ideas search in knowledge intensive business services (KIBS) companies having different knowledge bases. In particular, the study bases on the assumption that the level of structuring and formalization of the process of service development and ideas search can affect the […]

The purpose of the paper is to explore the structure of New Services Development (NSD) process in Knowledge Intensive Business Service (KIBS) companies. In particular, it aims at investigating to what extent the NSD process is formalized and what factors influence the level of formalization in different KIBS sectors. Considering the exploratory nature of the […]