Generative Artificial Intelligence (GenAI) is increasingly entering higher education, offering new opportunities for teaching, learning, content generation and creative experimentation. In artistic and design-oriented education, however, the acceptance of GenAI cannot be explained only through traditional efficiency-based criteria. Within Italian Academies of Fine Arts (AFAM), creative work is closely linked to identity, authorship, aesthetic judgment, expressive autonomy and cultural meaning. For this reason, understanding the factors that shape students’ and educators’ intention to use GenAI requires a contextualized extension of established technology acceptance models.
This paper investigates the acceptance of GenAI in Italian Academies of Fine Arts by developing and preliminarily validating a survey instrument grounded in the Technology Acceptance Model (TAM) and enriched with constructs specific to creative contexts. The study builds on a systematic literature review conducted on Scopus, which identified 274 articles at the intersection of artificial intelligence, creativity and technology adoption. A core dataset of 31 studies was then examined to identify recurrent theoretical frameworks, constructs and measurement items. Based on this analysis, TAM was selected as the reference model and extended with four context-specific constructs: trust in GenAI systems, aesthetic satisfaction, creative autonomy and subjective norm. The methodological design combines literature-based construct development, questionnaire design and qualitative validation through a cognitive interviewing approach. The questionnaire is structured around a seven-point Likert scale and includes items adapted from prior acceptance studies and reformulated for GenAI-enabled creative practices. A preliminary validation phase was conducted with participants familiar with artistic and creative domains, to assess semantic clarity, item interpretability, cognitive load and potential response biases. The paper contributes to the literature by proposing a TAM-based model tailored to creative higher education. It also offers practical implications for AFAM institutions, educators and curriculum designers interested in supporting responsible and context-sensitive GenAI integration. The findings suggest that GenAI acceptance in artistic education depends not only on usefulness and ease of use, but also on trust, perceived control over the creative process and satisfaction with the aesthetic quality of AI-generated outputs.