For companies, it is critical that their white-collar employees develop the necessary skills and knowledge to leverage the potential of Generative Artificial Intelligence (GAI) to improve productivity and organizational performance. To explore how employees perceive and use GAI in their daily work, and what measures companies are taking to support skills development, we conducted a practice-oriented empirical study.
The literature discusses the impacts of GAI on the economy and employment, particularly regarding efficiency gains, job transformation, and evolving skill requirements (Budhwar et al. 2023; Gmyrek et al. 2023; Haase 2024; Bremen 2023; McKinsey 2023). Several studies highlight productivity benefits and the dissemination of best practices (Brynjolfsson et al. 2023), while others, such as Slack (2025), emphasize employee skepticism as a barrier to realizing these gains. A central focus across the literature is the need for skills and knowledge referring GAI models as such (Al Naqbi et al. 2024; Cardon et al. 2024; Chandra et al. 2024).
Against this backdrop, we surveyed white-collar employees in Switzerland to assess the actual state concerning skills and knowledge in the following three areas: (1) perception of GAI-relevant skills and knowledge, (2) application of GAI in daily tasks and corporate functions, and (3) employer measures for supporting skill development.
The survey was distributed among members of Switzerland’s largest white-collar professional associations. After data cleaning, responses from 1,843 participants were analyzed. As participation was based on self-selection (opt-in), the sample is not fully representative; distortions were mitigated using iterative proportional fitting (Kolenikov, 2014; Choupani et al., 2016).
A key finding shows that 80% of participants perceive a need for more GAI knowledge (25% report to almost no knowledge; 55% to have only basic knowledge), while only 15% consider themselves sufficiently knowledgeable. A second key finding show that GAI models are most used for writing, editing, and translating texts (48%). The most cited reason for non-use was a perceived lack of necessity (24%), though it remains unclear whether this reflects actual need or inexperience. Only 23% reported that their employer has a GAI strategy. Practical implications, including offering task-oriented GAI training, are discussed in the full paper.