Recent developments of Generative Artificial Intelligence (GenAI) are profoundly impacting the creative contexts, offering innovative tools that redefine how artistic content is conceived, developed, and delivered. Across visual arts, design, music, and storytelling, GenAI is being embraced for its capacity to accelerate ideation, facilitate rapid prototyping, and democratize creative processes, so allowing both professionals and novices to produce high-quality outcomes. Its algorithmic creativity could augment human imagination and opens new frontiers for experimentation and collaborative creation.
However, while the GenAI tools are being celebrated, its adoption is not without reservations. Creatives express apprehension over issues such as loss of creative autonomy, potential homogenization of artistic outputs, and ethical concerns related to authorship and copyright infringement. The question of trust is pivotal: without transparency in AI processes and assurance over the originality of AI-generated content, users remain skeptical about relying on GenAI systems for meaningful creative work. Furthermore, aesthetic satisfaction plays a critical role, as artists seek not just functional outputs but final works that align with their personal and cultural values.
The study investigates the conceptual foundations underlying GenAI adoption in creative contexts. Existing theoretical frameworks such as the Technology Acceptance Model (TAM) provide useful foundations for examining user attitudes towards new technologies. However, these models originally developed in contexts of general-purpose technologies do not fully capture the emotional, aesthetic, and autonomy-related dimensions that characterize creative practices. As such, this paper critically explores their applicability to GenAI adoption in creative fields and identifies the need for further contextualization. Based on a systematic literature review of peer-reviewed articles sourced from Scopus and from existing AI governance frameworks (e.g. OECD and NIST), the paper identifies a set of constructs—including perceived usefulness, ease of use, trust, creative autonomy, aesthetic satisfaction, and behavioral intention—that can inform the future development of a tailored survey instrument. The relevance of the core constructs to education and artistic production is discussed. The contribution of the study is twofold: it offers an academically rigorous synthesis of current knowledge on GenAI adoption within creative domains and proposes a refined conceptual framework that can inform future empirical studies. By aligning established theoretical models with the distinctive needs of creative practice, the study provides a critical foundation for educators, researchers, and policymakers committed to supporting a responsible, ethical, and inspiring integration of AI technologies in the arts.