In recent years, the discussion around virtual influencers has been growing. These virtual personalities have a huge following among young people, with an engagement rate three times higher than that of YouTubers. This has made people realize the business opportunities in this industry. To explore how influencer attributes and perceived characterizations affect consumers’ purchase intention, this study uses the S-O-R theoretical framework proposed by Mehrabian and Russell in 1974. The study focuses on three influencer attributes: attitude homophily, physical attractiveness, and social attractiveness, and three perceived characterizations: trustworthiness, parasocial interaction, and brand equity. Perceived characterizations are regarded as a mediator in this study. The research sample consists of 479 people who were sampled from VTubers research groups on social media. The study uses structural equation modeling (SEM) to test the proposed model. The results show that influencer attributes have a significant and positive effect on perceived characterizations. Perceived characterizations, in turn, have a significant and positive effect on consumers’ purchase intention. Additionally, perceived characterizations have a significant mediation effect. This research provides valuable insights for VTubers marketers. By understanding the influence of attributes and characterizations, marketers can develop more effective strategies for promoting their products and services through virtual influencers. In conclusion, virtual influencers have a significant impact on consumers’ purchase intention, and this study provides important insights into how influencer attributes and perceived characterizations affect consumer behavior. By understanding these factors, VTubers marketers can improve their marketing strategies and better leverage the power of virtual influencers.

The paper aims to create the conditions to develop a smart model of work organization 4.0 able to generate sustainability and green logic through a multi-sectoral approach that exploits the central role that the working dimension assumes in the life of the urban community and in the organization of the city. The methodology that we intend to apply is qualitative-quantitative in the sense that we will start with a first desk phase that aims to collect specific information, detailed, useful in the start-up phase and that will then be used to build the survey and will proceed with a longitudinal analysis. The expected results of the research concern, first of all, the overcoming of the state of inconsistency and weakness on the subject of agile work and also the attempt to rationalize the economic and social impacts that this innovative approach entails. The importance of this work lies in the possibility of building a structured SW implementation model that takes into account the different implications (economic, organizational and social) that this innovative approach to work generates. Our scientific and operational contribution is based on the possibility of creating new forms of work. An innovative contribution of this paper appears to be the formulation of proposals and useful indications for change management policies and interventions in terms of new forms of work, in the sectors under analysis. In particular, the paper, through the results of a qualitative-quantitative analysis will focus on the identification of critical issues encountered by employees in the implementation of SW and its impact in terms of individual and organizational performance. That is, this dimension transversally intercepts all aspects of personal and collective organization, affecting the lives of individuals and families, the local economy, the quality of the environment, the demand for mobility, consumption, social relations and urban planning. These aspects allow to consider the change that the SW generates with a logic of combination between the hard aspects of an organization and the soft ones, including the new innovative digital skills, IOT and the so-called soft skills. The overall results of the survey are intended to describe a dynamic process that begins to rethink even the procedures and tools of organizational action, within which the relationship with employees is increasingly placed at the center of the design. The increase in the quantity and quality of time due to the lack of home-work journeys puts people in a position to experiment with new daily forms of re-synchronization of work commitments with family and personal needs.

This paper proposes a method for recognising the elements of cultural interest located in inland areas and disseminating the information by a tool based on the data collection and organisation methods. This is done through the use of GIS (Geographic Information System), which makes it possible to map, manage and analyse a whole series of information, guaranteeing better knowledge and communication, as well as better management of decision-making processes. The application to the case study concerned the Province of Avellino as a pilot area, but it should be noted that the validity of the proposed methodology lies in the possibility of replication to any other context. The versatility of this tool can provide useful guidelines to those who wish to know, communicate or intervene on the surveyed buildings/assets, which from time to time will become available through the databases implementation.

The Ethiopian, especially the Tigrian Region, society had been using earth as a construction material since days which cannot be traced back. They chiselled and curved their important shelters out of Mountains. These spaces proved themselves to be of outstanding construction wisdom that they are habitable and sustainable today as they were years ago. Besides the context, Mother Nature had always been the perfect building construction material for ages in different parts of the world where our instinct human nature led us to. The basic comparison to be discussed in this paper will be the case of Sassi Matera, Italy and Tigray, Ethiopia. These locations are known to be one of the first human settlements in the world with same type of structures. This research will find similarities of sustainability among the two regions in their settlements, culture, Religion and ‘Being’. Study 1 focused on grouping these construction techniques of both locations into different groups based on their typologies. After exploring some of the typologies from each regions, similar typologies from each were filtered out and further studied. Study 2 Focused on Literary sources of studies and Found that ‘Being’ to be the basic source of knowledge in Ancient construction techniques. Study 3 Examined the role of Religion and Culture in the regions for the development of ‘Being’ and its impacts on knowledge development as ‘Being in the World’. Study 4 Emphasizes on
the importance of Hermeneutic Phenomenology as a knowledge management strategy for sustainable development in the built environment in a globalised setting. The Research findings will be useful in understanding knowledge as ‘Being’ and ‘Being in the World’ for sustainable developments. It also brings us back to translating existing knowledge of a new/modern yet sustainable, an old/ancient yet long-lasting approach to creating the new sustainable development intended in the country or even worldwide.