In this historical moment of pandemic emergency, there is increasing attention inside the sector of the logistics of art to find new solutions to respond to crisis. Even other changes are transforming the art market, that are not related to the contingency period, but almost they refer to the progressive evolution that over time has led to a new definition of the conception of cultural value. Great changes may become an opportunity to progress and “bounce forward” thorough a combination of adaptative and transformative resilient initiatives. Along these considerations, since logistics service providers working in fine-art sector are increasing affirming a central role in the cultural system, they may concretely contribute in the direction of a transformative capacity, serving complete and composited- specialized logistics services, also aggregating them in innovative solutions, meeting the new emerging needs. In particular, integrated logistics providers may offer composite and complete solutions both by drawing on internal and external resources/knowledge of the company. Empirical evidence in this direction comes from the analysed example of triangulated partnership for art services.

The objective of this work is to identify the strategies of digitalization embraced by the European Capitals of Culture 2020 (ECoC) in replying to the limitations due to COVID-19 emergence and to understand how digital technologies have impacted on their communities by developing resilience and innovation. This study aims to fill this important gap by analysing, firstly, the effects of the digitalization level of ECoC 2020 and, secondly, the impact of COVID-19 on the digitalization choices of ECoC. In particular, it is relevant to examine the role of COVID-19 as it has disclosed the vulnerability of the cultural sector. This study contributes to the academic literature by providing a better understanding of the level of resilience generated vis-à-vis the COVID-19 pandemic and the role of digital technologies in promoting participation in culture and implementing cultural initiatives of ECoCs. In the EU, the Coronavirus health emergency has badly affected the activities of the 2020 designated ECoC. Moreover, a Decision adopted by the European Commission, the European Parliament and the Council adopted a Decision that modified the calendar of the European Capitals of Culture . In other words, both 2020 ECoC found in a turning point: either succumb to the pandemic crisis or bounce back to express resilience and creativity by re-imagining digitally their cultural programmes. However, despite the relevance of the topic, the attention from the academic literature on the topic of digitalization in cultural and creative industries is still limited. Moreover, even more limited is the knowledge about the effects of digital technologies and if their opportunities are actually transformed in positive outcomes. This paper aims to fill this gap through an exploratory multiple case study methodology. As a suitable investigative tool for the analysis of a contemporary phenomenon in their natural settings, case study methodology allows to integrate evidences resulting from multiple sources (Yin, 2006, 2008; Eisenhardt, 1989). Data collection, monitoring and analysis rely on the combination of Web-based desk analysis and social big data analytics. The integration of such sources has been addressed towards the investigation of the strategies of digitalization undertaken by the two ECoC cities, Galway in Ireland and Rijeka in Croatia, respectively. Evidences in terms re-organization of the cultural projects, digitalization of the tourist experiences, commitment of local communities and visitors have been derived from the study while the cross comparison of the two cases has allowed to identify common and specific patterns.

Intangible assets (i.e. intellectual capital, brand, patents, R&D) have a strategic role in creating value for company. According to Fombrun (1996) corporate reputation is defined as “a perceptual representation of a company’s past actions and future prospects that describes the firm’s overall appeal to all of its key constituents when compared with other leading rivals” (p.72). ‘Reputation’ is increasingly recognized for its influence on stakeholder support and engagement with companies (Fombrun, 1996; 2012). Corporate reputation (CR), which represents the knowledge and sentiment that stakeholders hold about a company, can lead to long-term benefits and sustainable growth for a company (e.g., Waddock and Graves, 1997; Walker, 2010). Positive CR helps in better sustaining strong profit outcomes over time (Roberts and Dowling, 2002). Several studies have focused on the relationship between corporate reputation and firm performance with mixed results. Based on previous research this study extends the literature on corporate reputation (managerial reputation) and firm performance. Benefiting from upper echelons theory (Hambrick and Mason, 1984), this paper investigates a sample of 68 listed and unlisted Italian firms for 220 firm-year observations during the period 2017-2020. The sample includes eight economic sectors (i.e., energy, industry, infrastructure, fashion & beauty, food & retail, media & telco, transports, and sport). Using three econometric models (Logit, Probit and Weighted Least Squares Estimation (WLS)) this study finds a positive relationship between the score as calculated by Top Manager Reputation and firm performance as measured by DUMMY_ROA (return on assets).

This paper presents the Consensual Big Data Maturity Assessment System (CBDAS) implementation in a multinational company leader in the Consumer Goods sector. The business case illustrates the objective and the approach which has been taken with the CBDAS initiative. The paper aims to justify the assessment system as a dynamic and flexible system for enterprises operating in the Consumer Good sector. It can be leveraged to understand the maturity stage in the big data domain and guide organizations about their status of advancement in proposing successful big data initiatives. Some results of the first cycle of evaluation by the Senior Managers and IT decision-makers of Procter & Gamble Company are pinpointed to illustrate the advantages and the exchange of good practices following the evaluation. The paper introduces the CBDAS initiative, implemented on a web application, organized in eight business-relevant domains, comprehensively covering all aspects impacting big data initiatives’ success. The assessment contains weights to evaluate the corresponding relevance of a certain domain within the organization’s reality. Company data activities generate value in synergy with other assets. Therefore, to estimate whether it is a priority to intervene, i.e., on the technologies, data strategies, or organizational culture, we isolate the processes and flows deriving from data initiatives in the company, mapping two exemplary processes to intercept priority actions of intervention. Therefore, by determining the type of interventions on processes and maturity levels in each data maturity domain, we derived concrete actions to bridge the existing maturity gap in higher priority areas.

Nowadays, companies works in a context characterized by volatility, uncertainty, complexity, and ambiguity. In this scenario, digital technologies represent an important means to enable organizations and entrepreneurs to adapt in an efficient way to the changing external conditions. Digital transformation is considered one of the most important topic for the European Commission and the Organisation for Economic Co-operation and Development. In fact, in order to get more efficient and profitable business, companies implement digital transformation to support business change, strategy and innovation. Thanks to the use of technology the companies have the opportunity to improve efficiency and profitability, making the organization agile, fast and economic. The aim of the present work is to study the changing of business models and the evolution of entrepreneurship skills due to the adoption of digital transformation technologies. The methodology used is a qualitative method, through the development of the literature review analysis. It is a conceptual article through a bibliographic analysis.