PROCEEDINGS e-books

Proceedings IFKAD 2014

Knowledge and Management Models for Sustainable Growth
List of Included Articles:
Intellectual Capital Value creation and Economic theories
Gabriele Serafini

Purpose – An intertemporal comparison of the value created by Intellectual capital cannot disregard the current prices realized on the market by individual companies, because, at the corporate level, a decrease in sales prices results in a decrease of the value created (Zappa, 1919; 1920–1929). On the contrary, in comparisons in constant prices, this decrease is not measured at macroeconomic level (Weil, 2007; OECD, 2001). The goal of this paper is to examine the different measures of the Value Added created by Intellectual capital at micro and macroeconomic level and the relationship between these measures and the Neoclassical Theory of Subjective Value (Menger, 1976; Robbins, 1945; Wieser, 1889–2006; Wicksell, 1898–2006; Fisher, 1892; 1911–2006). Design/methodology/approach – We present the theoretical and practical limits of the use of index numbers to express the value created in constant prices even in international comparisons (Fisher, 1911–2006). As stated by the Theory of the Subjective Value any quantity of the same good has a different value as a function of marginal utility (Marshall, 1890–2006); so the deflating by means of a price index, distorts the value attributed by the market at micro economic level to different goods. In this way, comparison to constant prices also modifies relative prices. Originality/value – The valuation at current prices implies a different theory of the value of goods and we have identified a Third Generation of Marginalism in Friedrich von Wieser, Knut Wicksell and Irving Fisher since they indicate the difference between subjective and objective value. Intertemporal comparison at macroeconomic level is conducted deflating value so to consider the variation of the purchasing power of money (ISTAT, 2011). But the separation of changes in quantity from changes in price implies several problems (Fisher, 1911–2006) and we use modified input-output analysis to quantify in current prices the Value Added and the production realized in the economic system. Practical implications – The international and intertemporal comparisons made by governments and by the statistical institutes via National Accountings, should be at current prices and at purchasing power parity, i.e. excluding the use of index numbers to deflate changes in production. The comparison at current prices would result in assessments of the contributions provided by the intellectual capital (VAIC) differ from those measured in constant prices and without indicating the net asset of the economic systems (GDP). It is therefore necessary that the comparison measures not only indicate the statistical model, but also the economic theory of reference.

Governance and sustainability of the tourist destination
Marco Valeri, Paola Paoloni, Fortuna Fabio

Purpose: The aim of this paper is to measure the sustainability of a tourist destination. The tourist destination competitiveness is the result of combining the governance of tourist firms that are part of it and the sustainability of environmental resources of a ‘geographical area. In this paper we will refer to the “albergo diffuso” experience. The ‘”albergo diffuso” will be useful for the purposes of our analysis to see if this new and original model of hospitality meets the characteristics of innovation for sustainability, providing a good example of enhancement of an area in the perspective of sustainable tourism development. Design/Methodology/Approach:. The methodology is the case study research (Yin, 2003). The results will be validated through the application of the model of Weaver (2000, 2011). The model proves to be more explanatory for the evaluation of the level of sustainability of investigated tourist destinations. Originality/Value: The sustainability implies that tourist destinations are governed and managed to satisfy the new expectations of the tourist’s experience in accordance with the socio-economic and natural environment in which they operate. In this context, the strategic role rises in support of the development of an entire area within the perspective of sustainable tourist development. Practical Implications: To be competitive, the tourist destination has a duty to propose an innovative bidding system that improves the quality of the tourist preserving natural resources and the cultural specificity on which the tourism is based. In this way, the tourist destination is identified as a node in a complex network of relationships that transcends national borders and involves different business actors who share goals and strategic decisions influence each other.

The interplay between MAS and innovation: insights from a research-intense network
Rosanna Spanò, Fabrizia Sarto, Claudia Arena, C. Zagaria

Purpose The purpose of this paper is to better comprehend the interplay between MAS and innovation in research-intense networks. These networks are characterised by multifaceted knowledge sharing/integration/transfer processes that will be taken into account in order to understand how an effective MAS can positively affect innovation, and in turn how innovation shapes MAS. Design/methodology/approach The research employs the single case study of a research-intense network located in Campania, namely Campania Bioscience, and investigate these issues through the lens of the Middle Range Thinking (MRT) approach developed by Broadbent and Laughlin (1993, 1997, 2003, 2005, 2013) advancing the Habermas Theory about Society, since this is particularly suitable to examine the issues relating to an on-going strategic change in management accounting practices fostered by changing environmental conditions. Originality/value The novelty of this paper relies on the possibility to explore the peculiarities of an effective MAS supporting the innovation processes within a complex setting such as the researched network, that involves multifaceted knowledge sharing/integration/transfer. Moreover, it offers a newer perspective of analysis to interpret the role of MAS in innovative networks, thus contributing to the growing debate on the antecedents and facilitators of knowledge sharing and knowledge integration. Practical implications Our findings will be will to all the organizations involved complex processes of co-production of knowledge and innovation. Indeed the study broadens current knowledge on the factors that may contribute to bringing about an effective and positive interaction between MAS and innovation, relevant for both professionals and practitioners, opening the well-known “black box” of the creation/sharing/transfer/integration of tacit knowledge.

The new technologies as a support for the users: The use of health Apps
Fabrizio Ambrosio, Concetta Cristofaro, Rocco Reina, Marzia Ventura

Purpose – The purpose of this research, beside the general comprehension of the phenomenon, its dissemination and penetration in the medical community, is mainly to gain a better understanding of determinants and factors that may impede or enhance its use in the medical context considering the potentials provided by the new technologies. On these assumptions, this study offers an insight on two of the most popular operating systems on the market (Android and Apple) analyzing the specific aspects of the Apps present on the main store of the operating systems as referred above (Play Store and iTunes). Design/methodology/approach – The methodology will use a blended approach articulated in two phases. The first phase of inquiry explores the phenomenon object of study, outlining the potentials to it connected ,with a particular reference to the Italian context. The second phase is oriented to build up a data base with the different medical Apps of the two main operating systems, trying to map the offer of medical Apps which are available at present and finally identify possible reading keys of the phenomenon and its developments from a socio-medical viewpoint. Originality/value – This methodology puts in evidence that the adoption of “mobile health” is regarded as the creation of a new market full of opportunities and potential growth. This paper provides a reflection on how the use of Apps may improve the relationship with the different stakeholders( wholesalers- patients- customers) by giving qualitative answers in real time on the base of provided data, creating a trust community through the sharing of information and offering a support and/or coaching to the different users as well. Practical implications – The knowledge of the use and the spreading of new technological systems, such as Apps for specific and particular demands related to the new emerging informative needs in the medical field, give rise to doubts concerning safety, privacy and reliability of information itself. Therefore, we would like to know the real motivations which drive patients to use the device. The users themselves should not be disregarded in the overall process play an important role by applying the information they have at hand to the product they are interested in and evaluating whether it meets their needs.

Collaboration for Solving Problem of Povety,Social Development and Community Happiness Condition
Chalard Chantarasombat

Purpose – 1) to construct mechanisms of collaborative parties for development in solving problem of poverty, social and community happiness condition 2) to develop the data base system from community base to policy determination to development at different level, 3) to construct the learning process of community knowledge management leading to solving problem of economic and social and community happiness condition 4) to enhance and support parties of solving problem as needed by community, and 5. To construct a model of collaboration for solving problem of poverty, social development and community happiness condition in Maha Sarakham province. Design/methodology/approach – The research area covered 6 sub-district, 6 districts and 12 villagers in Maha Sarakham. The focus group consisted of 202 model households research using the operational process of research and development by applying participatory action research (PAR) stage of action : 1) the survey of information concerning current problem conditions, 2) data analysis, 3) participatory making plans, 4) action by following the plans and improvement, 5) follow-ups and evaluation, 6) development of potential and up grading the body of knowledge, and 7) lesson conclusion and learning sharing. Two types of the instruments used were 1) the instruments for development to generate participatory learning innovation including a household account book a life quality development plan work action manual a community plan manual and a manual for making community happiness condition, and 2) the instrument used for collecting data was an evaluation form on achievement indicator and the Satisfaction Questionnaire. The statistic using for data analysis consisted of the Percentage, Mean, Standard Deviation and t-test. Practical implications – The level affecting competency obtaining from the project: 1) The project work – staff was appointed according to Maha Sarakham provincial Order Number 918/2011 on An Appointment of research report working – staff on the Project for Collaboration for Solving Problem of Poverty and happiness condition in Maha Sarakham province.

The role of knowledge management in the creation of social capital and sustainable development of organizations. Evidence in tourism enterprises
Mercedes Raquel García Revilla, Eduardo Javier Bueno Campos

Purpose – The purpose of this paper is to conduct a critical analysis of the importance in the twenty-first century presents a new approach to strategic management based on knowledge from the perspective, of resources and dynamic capabilities , as an explanation of the role critical that these intangible assets presented in today’s organizations from the implementation of a particular model of governance of existing knowledge on those, Grant (1996), Spender (1996), Bueno and Salvador (1996), Bueno et all (2006), to overcome the current economic crisis affecting many countries. areas and organizations in the global economy. Design/methodology/approach – We propose an approach work is carried out with a proposal for a study of exploratory character. Social responsibility and commitment to the ecosystem as a social strategy to assist in the socioeconomic development of the organizational environment and as a facilitator for its own sustainable development. Eljkington (1994), Bueno (2011), Leon (2011a), Leon (2011b), Parrish (2010). The exploratory analysis in the tourism sector and in hotel companies that compose it, as evidence of the importance of the new management approach considered, given the nature and character of the business model and its relation to environment performance of this industry and its companies. Bueno (2011). Originality/value – This methodology puts in evidence the methodology carried out will show that this knowledge based on their relationship to socioeconomic sustainability, its still emerging approach given its character by emergence time , requires more research efforts and empirical evidence, therefore work shows a value of exploratory character and originality evident within current approaches of strategic management and the knowledge economy, although it emergent. Por results will corroborate the formulated inductive approach, leading rebuttal to some of the guesswork exposed and organizations concerning the tourism sector. Practical implications – The outcomes of the application as indicated , regardless of the overall importance of an analysis of intangible assets and dynamic capabilities that facilitate sustainable economic development in organizations , especially the variables that make up the main concepts the capital of the same , focusing on corporate social responsibility and environmental commitment , stresses that the results are important for designing a management model oriented entity mentioned sustainable development based on existing knowledge in the same in their strategic application in the hotel industry, for example the Tourism sector as previously indicated.

The Triple Helix of Knowledge and the Sustainable Firm development
Constantin Bratianu

Purpose – The purpose of this paper is to present a new paradigm for knowledge structure and understanding, based on the triple helix metaphor. This new perspective departures from the known-unknown paradigm based on the iceberg metaphor of explicit and tacit knowledge. Also, we would like to demonstrate the power of the new paradigm in promoting organization sustainable development. Design/methodology/approach – My approach is based on a metaphorical analysis of the knowledge concept, and on a theoretical construct based on a new perspective. Cognitive science demonstrated that our thinking and understanding of the real world is based on conceptual metaphors. Knowledge has no referent in the real world and requires metaphors to be conceptualized, defined and used. Today, the most frequently used metaphors are the following: knowledge as a resource, knowledge as flow, and knowledge as an iceberg. These metaphors are based on rational knowledge and Newtonian thinking. The new paradigm is based on the metaphor knowledge as energy, and on thermodynamics. Originality/value – This new paradigm is much more powerful than the previous ones since it allows transformations of different forms of knowledge into other forms of knowledge in an interactive way. The construct of the triple helix of knowledge is not just an extension of the iceberg model but it represents a completely new vision. The new paradigm has got an increased practical value since it correlates better with the knowledge management and leadership, and as a consequence, with the sustainable development of organizations. Practical implications – Since the known-unknown paradigm focuses on rational knowledge, it is best suited for managers in their decision making. Leadership implies not only rational knowledge but also emotional knowledge and spiritual knowledge, and thus it correlates much better with the new construct of the triple helix than the iceberg model. Also, organizational culture is based mostly on emotional and spiritual knowledge and its role in promoting sustainability can be better understood by using the new model of the triple helix of knowledge.

Knowledge waste in organizations
Susanne Durst, Helio Aisenberg Ferenhof, Paulo Mauricio Selig

Purpose – In this paper, we are interested in the knowledge that is “wasted” in organizations, that is existing relevant knowledge that is overlooked in the process of knowledge conversion. Given the competitive pressure firms are facing in today´s business environment, a waste of knowledge is not only costly but also dangerous. This means that we consider knowledge from a knowledge at risk perspective. Having this in mind, the purpose of this paper is to review research on knowledge waste in organizations to establish our current body of knowledge regarding this topic. Design/methodology/approach– The study consists of a systematic review of 77 peer-reviewed articles addressing knowledge waste in organizations. Originality/value – To the best of the authors’ knowledge, no systematic literature review on this topic has previously been published or presented. Practical implications– The topic seems to be a promising field for intensive research and offers a variety of future research avenues. In view of practitioners, the study´s finding may enable an increased awareness towards the areas where existing knowledge is at the mercy of “waste”. This can assist practitioners to better cope with risks related to this waste and, therefore, better exploit the (limited) knowledge base available.

Reporting of Intellectual Capital: evidence from the Italian Banking Sector
Romilda Mazzotta, Maria Assunta Baldini, Giovanni Bronzetti

The transition from an economy based on production towards a knowledge-based economy has highlighted the crucial role of Intellectual Capital (IC) in the firm’s financial performance. Intellectual Capital is a business resource that includes know-how, patents, internal and external relationships. IC is widely acknowledged as one of the most critical resources which organizations rely on to improve their efficacy and efficiency, and hence help to improve the value creation and competitive advantage (de Pablos, 2003). There are several empirical studies that examined the quantity and the nature of IC information disclosure in annual reports in different industries and countries (Guthrie and Petty, 2000; Olsson, 2001; Brennan, 2001; Bontis, 2003; Bozzolan et al., 2003, 2006; Abeysekera and Guthrie, 2005), but few studies have analyzed the ICD in the financial sector. The choice to focus on the banking sector is linked primarily to the fact that it represents an interesting stream as these companies fall under high-intensive IC, just thinking of the use of highly specialized human resources in the economic and financial field. This study aims to analyze the nature and extent of information on intellectual capital in the sustainability reports of companies belonging to the banking industry with two main purposes: to observe a sector often set aside despite its important role in the economy and to reply to the growing demand for longitudinal analysis in the field of intellectual capital (Mention, 2011). The first objective is achieved by identifying the presence or absence of information on intellectual capital in the sustainability reports; while the extension (number of times of calling an item) of disclosure has measured with the frequency of reporting an item within the report with reference to a single banking institute. The second purpose of the paper is achieved by taking into account two years, 2006 and 2012. The industry in which the analysis is conducted is peculiar in that it is a knowledge-intensive industry that has undergone deep changes over the last decade, who have given more importance to intellectual capital as a resource source of value and competitive advantage. The empirical analysis is carried out by analyzing the social reporting of the listed banks on the Milan Stock Exchange through the content analysis for the years 2006 and 2012, in order to capture the effect of Basel II on the level of corporate information. Design/methodology/approach – The content analysis is used to examine the level of Intellectual capital disclosure in the sustainability reports. The empirical data were drawn from of Italian listed companies that operate in financial sector in years 2006 and 2012. Originality/value – This research expands on previous studies of voluntary intellectual capital disclosure (ICD), as it is the first study that focuses on measuring intellectual capital using the content analysis and an IC index in the banking sector. Practical implications – This study helps management identify relevant intellectual capital elements to disclose.

Does voluntary IC disclosure improve the market assessment of the company value and of its capacity of creating value? An empirical investigation
Anna Maria Biscotti, Eugenio D’Amico

Purpose – The purpose of our study is to investigate whether companies with higher voluntary IC disclosure are more likely to have a MBV gap larger than one, after controlling for the intellectual efficiency of the firms. Additionally, we aim to investigate – for the first time to our best knowledge – on the effectiveness of voluntary IC disclosure in improving the market valuation process, by testing the effects of additional IC information on the gap between market value and intrinsic value of firms characterized by higher incidence of IC components (mostly non-recognized on balance sheet). Design/methodology/approach – The empirical analysis is based on non-financial companies that are listed on the Milan Stock Exchange throughout the period from 2008 to 2011. To compute the extent of IC disclosure provided by companies, we build three IC indexes which consider specific IC categories: the internal structure, external structure and human capital (Guthrie and Petty, 2000b). In order to measure the corporate IC components, we follow the Pulic’s approach (Pulic, 2000a,b), by calculating the VAIC and its three components: capital employed efficiency (VACA), the human capital efficiency (VAHU), and the structural capital efficiency (STVA), respectively. To estimate the intrinsic value of firm, we follow the Ohlson (1995) and Frankel and Lee (1996) approaches, by using the analysts’ earnings forecasts as applied by Barth et al. (1998). Originality/value – This study contributes to the extant literature on the role of IC information for the efficiency of financial markets in two respects: by enhancing the understanding on the important role of information concerning internal structure of IC in the market valuation process; by testing – trough a new analysis approach – the supposed greater accuracy of market valuation process in presence of higher information transparency. The investors’ assessment is much more accurate as the market value reflects the intrinsic value of the firm. Therefore, this approach checks on the effectiveness of corporate IC voluntary disclosure in improving the accuracy of investors’ assessment, by testing whether firms with an intrinsic value more than book value which are characterized by higher incidence of IC components are more likely to have a MBV larger than one, when they disseminate more information on IC resources. Practical implications – This study has practical implications for various parties, such as investors and other stakeholders. It gives evidence on the important role played by voluntary IC disclosure in reducing information asymmetries between the internal and external parties’ valuation of companies, primarily increasing the information held by agents in the investment community. This, in particular, in an institutional setting like Italy characterized by companies with dominant shareholders, where the information asymmetries exacerbate the agency conflicts between dominant (controlling) shareholder and minority shareholders. Moreover, the findings contribute to shed light on the effectiveness and determinant role of voluntary IC disclosure practices (in annual reports) in improving the market assessment of high tech companies, thus reducing the possibilities of underestimation of their (more hidden) value creation drivers This paper aims to explore the significance of intellectual capital (intangible assets) to firm performance in the context of professional football clubs. Specifically, it investigates whether the efficiency of intangible assets investments affect positively the sporting performance in a sample of Italian top-tier football clubs. The conceptual and analytical model underlying this study is the VAIC (Value Added Intellectual Coefficient) model pioneered by Pulic (1999; 2000a,b) which is intended to measure the extent to which firms create added value based on intellectual capital efficiency (ICE).

The correlation between the intangible and business performance: empirical evidence from the Italian Top League
Federica Ricci, Vincenzo Scafarto, Ida Samantha Gilvari

Purpose. Through adaptations to the VAIC model, this paper aims to: 1) provide indicators suitable to measure ICE in the professional football sector; 2) to investigate empirically whether the efficiency of intangible assets investments (as measured by these indicators) is positively associated to sporting performance. Design/methodology/approach – This paper performs a quantitative analysis based on the statistical technique known as mixed-effects linear regression for longitudinal analysis. The analysis covers a time period of five years and specifically the sporting seasons from 2007 to 2012. Pratical Implications – The results from this study provides tentative evidence that intellectual capital efficiency is positively associated to sporting performance. To football club managers it stands to suggest that importance of ongoing investments in human capital and the need to nurture positive relationship with external stakeholders. Originality/value.. To our knowledge studies of the kind in the professional football sector are in actual short supply.

Patents and Scientific Publications: an Empirical Analysis of the Italian System of Academic Professor Recruitment
Bruno Marsigalia, Tiziana Buttaro, Emanuela Palumbo

Purpose – The recent increase in patenting by European and American university researchers has raised concerns by observers asking whether increased patenting is associated with less open publication of their research results. This leads us to examine if the propensity to academic patenting would affect publication of scientific research results and, therefore, cause a lower diffusion of knowledge resources; or, conversely, if it could improve academic performances by increasing quantity and quality of scientific publications. Design/methodology/approach – We propose a quantitative approach through which we aim to test whether academic researchers who both publish and patent are less productive than their peers who concentrate exclusively on scholarly publication in order to communicate their research results. More specifically, by using the statistical model of comparison between sample means ̶ we analyse if the average number of academic inventors publications is lower than those of non-academic ones. We use a panel dataset comprising Italian academic researchers who have obtained the National Scientific Qualification as full professor in the sector “02/B3 ̶ Applied Physics”, in the session 2012. Originality/value – With regard to the relationship between patenting and publishing by university researchers there is not an unanimous doctrinal orientation. Additionally, there is only limited empirical evidence regarding the correlation between these two variables. Our study contributes to the existing literature by supporting the thesis according to which the open publication of university research results is not inhibited by patenting by university faculty members. Practical implications – The outcomes of the application suggest that it would appear appropriate to encourage a greater use of patents by university researchers. It would seem, in fact, that ̶ thanks to the financial support to academic research and, in general, to the incentives arising from contact with industry ̶ the development of industrial applications is likely to produce an additional stream of results, which are relevant also in the eyes of the scientific community. These observations allow us to assert that patents could be recognized as efficient indicators of knowledge production.

How much do Intellectual Capital, Ownership Structure and the Board of Directors affect the Performance of Italian listed companies?
Fabrizio Rossi, Domenico Celenza, Simone Manfredi

Purpose – The objective of this paper is to examine the relationship between some aspects of governance (such as ownership structure and characteristics of the board), the efficiency of intellectual capital and the economic and market performance of a sample of Italian listed companies. Design/methodology/approach – This study investigates a sample of forty Italian listed companies during the period 2002-2012, whose shareholder weight is equal to approximately 50 percent of the total market capitalization. In particular, through regression analysis there will be an examination of the relationship between economic and market performance and the efficiency of intellectual capital, the characteristics of the board and the ownership structure of the companies investigated. In addition, a few control variables (debt ratio, size, industry and firm age) will be used to measure the impact on the regression analysis. Originality/value – This methodology highlights both the relationship between the efficiency of intellectual capital and the performance of firms and the influence that the governing body can have on the efficiency of intellectual capital. The research on the one hand extends the existing literature on some aspects of corporate governance and intellectual capital; on the other hand it aims to test the importance of the ownership structure and the characteristics of the board of directors as a means of creating value in firms. Practical implications – The outcome of the application, in addition to enhancing knowledge on the relationship between ownership structures, the characteristics of the board, the efficiency of intellectual capital and business performance, intends to determine if the board of Italian listed companies affects the determination of business results and the management of intellectual capital. Moreover, the results could be useful both for policy makers in order to regulate the size of the boards and their independence with respect to the ownership, and also for enterprises in determining compensation and benefits.

Knowledge-based approach to sustainability in smart projects
Francesco Bifulco, Cristina C. Amitrano, Marco Tregua

Purpose – We want to analyse how knowledge can favour growth through open and social innovation models (Chesbrough, 2003, Komninos et al., 2011). In particular we focus on smart cities, realized to identify “innovative solutions to city management” (Toppeta, 2010), in order to underline how they can support sustainability (Tanguay et al., 2010). We start examining the smart growth, focusing on the inputs induced by smart cities policies. Then we analyse the firms, searching for the motivations (Ardichvili et al., 2003) of their establishment in smart territories and finally we underline the role of knowledge sharing between firms and local actors. Methodology – We conduct a case studies analysis (Yin, 2003) aiming to compare different urban contexts and define the issues emerging from literature review in line with our purpose. Case studies approach is suitable when studying knowledge in contexts definable as similar (Davenport, 1997). Moreover we have chosen to investigate three smart projects classified on the basis of their dimension as city (Malta), corridor (Manchester), and district (Barcelona). Furthermore we have selected the empirical evidences taking into account the project leader, as we have a joint venture (Malta), a pool of local agencies (Manchester), and an in-house company public owned (Barcelona). Originality/value – This research sheds some new light on the role of knowledge in smart cities as knowledge is not commonly considered as an autonomous and relevant feature. This lack of consideration is confirmed when analysing smart cities’ models and platforms (Bifulco et al., 2014), but just as embedded in (and carried by) actors (Lombardi et al., 2011), hence it is often hidden behind other aspects. In our research we underline its relevance in smart projects and we describe as it can be considered as a priority to set up a fertile ground for smartization and sustainability through social innovation. Practical implications – Our results enhance the approach to knowledge when proposing social innovation initiatives: the project leaders involved in smart projects can read through different lens the prevailing models to leverage on knowledge (Dhanaraj and Parkhe, 2006) in order to reach sustainability aims. This knowledge-centred approach can favour the mixing and circulation of several sources of knowledge (Anttiroiko et al., 2013). Moreover the creation of new knowledge can favour participation from the different urban actors (Paskaleva-Shapira and Barroca, 2012). Finally the focus on sustainability through knowledge management can be a stimulus to the location of firms in a specific territory (Porter, 2000).

The sustainability report in the the NPOs. An innovative model
Giovanni Bronzetti, Graziella Sicoli, Maurizio Rija, Franco Ernesto Rubino, Paolo Tenuta, Eugenio Vite

The growing attention toward sustainability report pushed companies, private and public as well, to adopt instruments able to rate sustainability and environmental impact. Many tools can be used to evaluate social communication but the sustainability report is the most complete to explore, measure, understand and communicate the results under this aspect. Through the sustainability report is possible to supply a balanced vision of the sustainability performance of an organization and to understand all the positive and negative effects generated running the activity. To report the activity NPOs as well, has to disclose results and their connection with the surrounding community as social, environmental and economic impact. The voluntary disclosure of Triple Bottom Line information through proper tools, as the sustainability report, The sector vision of the environmental and social report, differently from the sustainability report, does not allow a complete disclosure on social and environmental activity carried on by the companies. Consequently is not fully represented the impact of these activities on the community. Nowadays NPOs use framework, which partially represent the sustainability activities. NPOs as well as for profit organizations have to introduce new reports keen to fill the information necessity of the stakeholders Purpose – The research tries to build a NPOs’ sustainability report able to disclose economic, environmental impact, through a set of relevant indicators Design/methodology/approach –after a review of the existing literature, the research aims to build a sustainability report for NPOs through a set of economic, environmental and social indicators based on best international practice and in line GBS (Gruppo di studio per il Bilancio Sociale) principles and GRI (Global Reporting Initiative). Then the report will be applied to a voluntary service center (CSV) which contains, for its function and organization, in a wide range, all the environmental variables, social and economic, to be monitored in any NPOs Originality/value – a new sustainability report for the Italian and European NPOs built on the above set of indicators shows the sustainability level reached by the two NPOs and their social impact on the surrounding community. Practical implications –The findings app ear to suggest an innovative model of sustainability report for NPOs with a significative set of indicators which offer a new disclosure of the activity carried on by the organization. Limit: the work is tested only on a limited number of NPOs which can be extended in the future. Then, as there are many entities similar to CSV around Europe, is necessary also to implement the model in other countries.

The Social Option Matrix to assess social innovations
Donatella Ettorre, Nicola Bellantuono, Barbara Scozzi, Pierpaolo Pontrandolfo

Purpose – The goal of the paper is to clarify the concept of social innovation, by assuming a compact working definition of social innovation, which keeps its key elements, and providing a tool to understand which actors intervene in the process, in which phase, and according to which driver. Design/methodology/approach – Following the example of Dangelico and Pontrandolfo (2010), who developed the Green Option Matrix to characterize green products and practices, we propose a three-dimensional matrix called Social Option Matrix (SOM): its dimensions correspond to feature of social innovation mentioned by the literature, and the attendant cells represent the possible combinations of the values assumed by the dimensions. Finally, we populate the cells of the SOM by 25 real instances of social innovations discussed in the extant literature. Originality/value – The paper provides a tool to investigate those aspects raised by the scholars which needs deeper search. Moreover, by observing the population of each cell of the matrix, the tool can be used to investigate the existence of patterns in the distribution of the instances and to analyse whether other variables, besides the dimensions of analysis, generate specific patterns. Practical implications – Beside the theoretical implications (i.e. to make the concept of social innovation clearer and narrower), the identification of eventual patterns can be useful for practitioners. The actors involved in the development of social innovations, indeed, can adopt the SOM to better understand what a social innovation is as well as to increase their awareness on what they (can) do with respect to social innovation, and to improve communication towards stakeholders.

Strategic prospective methodology for to explore sustainable futures
Guillermo Gándara

Purpose – Show the prospective methodology as a tool to generate strategic knowledge for the design of sustainable futures. Design/methodology/approach – Prospective Strategic is a Social Science discipline dedicate to explore the future. Based on qualitative methods whit participative stakeholders’ permits design different future options and planning the transformation from actual scenario to desired future. We propose a four stages methodology process for the design sustainable futures: first understanding the context, followed by a strategic visualization, to continue the stage design the alternative sceneries and define the desired future, and finally concludes planning its construction. Originality/value – This methodology puts in evidence the possibility of seeking alternative scenarios for a sustainable future in different ambits. Particularly we resume three prospective applications: biodiversity conservations and treatments water. Practical implications – The outcomes of the application have been allowed to propose strategies and policies for environmental goods management such as environmental services and reuse water, with a long time vision based on a collective desiderated future.

Does knowledge matters in sustainable supply chain
Graziano Altieri, Angeloantonio Russo

Purpose – The purpose of this paper is to investigate the context of knowledge management as an important pillar for many business companies to reach sustainable outcomes. Particularly, we explore the field of knowledge management and supply chain management linked to the achievement of sustainable performance. As a sustainable variable, knowledge may positively affect the relationship between supply chain structure and performance. Design/methodology/approach – Knowledge Management has become increasingly important among researchers because of its importance as a variable of strategic performance. Its implementation within a strategic perspective may drive firms to successful goals. On the other hand, Supply Chain Management has reached a peak as a research topic and researchers have focused their studies on linking it to the concept of sustainability. Knowledge Management may be seen as a factor to ensure sustainability in supply chain because it is considered a fundamental key point for the achievement of social, environmental and financial goals. Starting from a broad literature review, we build a conceptual framework that links the concept of Knowledge Management, Supply Chain Management and Sustainability, and underlines the implementation of knowledge resources within a supply chain structure (i.e. a supply chain strategy oriented to efficient or responsive goals) as a driver to improve performance in sustainable terms. We propose an empirical approach based on a set of 220 worldwide firms operating as retailers and consumer packaged goods companies. By a regression linear model, we explain this positive relationship between knowledge management and social, environmental and economic performance. Originality/value – This methodology puts in evidence that knowledge resources oriented to the concept of sustainability may address business companies to improve their supply chain operations and performance. Therefore, supply chain companies may structure their strategic orientation to better achieve social, environmental and economic outcomes. Practical implications – The outcomes of the application explain knowledge management as a supply chain key factor to create a competitive sustainable advantage. In so doing, we aim at guiding supply chains towards social, environmental and economic performance through the integration of Knowledge Management within their strategic decisions.

Modelling Smart Home Environments for energy-efficiency and quality of life
Raffaele De Rose, Carmelo Felicetti, Cinzia Raso, Alberto Michele Felicetti

Purpose – Recent years have been characterized by a growing interest toward sustainability issues. In fact, themes such as a more efficient use of the energy resources have taken a central role in the debate on energy policies of developed countries. In particular, it has been demonstrated that energy efficiency in residential buildings is one of the keys to reducing overall energy consumption and greenhouse emissions. In this work, we propose an innovative system for monitoring and managing energy consumption in “Smart Home Environments” (SHEs), according to the needs of users and to the particular state conditions of the considered environment. Design/methodology/approach – The paper focuses on a methodological approach to design a SHE based on the following steps: – Identify and apply technological solutions to provide additional intelligence and connectivity services to existing heterogeneous home devices. – Define an architecture of SHE, supported by a centralized management system featuring a smart Central Control Unit (CCU) and different peripheral devices of sensing and actuating. – Define a data management model in order to handle machine-to-machine and machine-to-human interactions. – Define a set of decision algorithms and interoperability rules to perform energy-control services, basing on quantitative forecasting methodologies for analysis of historical data. Originality/value – Different approaches to the design of SHEs are emerging in literature, emphasizing the importance of such a type of applications as a mean to guarantee energy and cost saving. However, most of these approaches are essentially focused on the technological issues, relying primarily on the architectural characteristics of the Home Energy Management Systems (HEMS). In this work, we intend to highlight how a knowledge-based management model can support the design of innovative HEMSs, providing the energy performance improvements of the considered environment and the adaptability to the user’s habits and needs. Practical implications – In line with the goals of Europe 2020 strategy, energy resource saving represent a key issue for sustainable development. Among the various technological solutions for reducing energy consumption in home environments, the so called “Building Automation and Control Systems” (BACS) represent high performance and low impact solutions for energy efficiency. In this context, the proposed system, whose development is ongoing, offers in prospect the opportunity to improve the energy performance and electricity cost saving of residential buildings, featuring at the same time a low architectural impact due to the use of wireless and/or powerline technologies.

Is crowdfunding a useful way for a sustainable growth of the territory?
Christian Rainero, Simona Alfiero, Vania Tradori, Silvana Secinaro, Alessandra Indelicato, Francesco Venuti

Introduction. Even though “crowdfunding” can be seen as a relatively recent phenomenon (especially in Italy), it has nonetheless been the subject of numerous studies, especially in recent years. We believe, however, that these studies have not provided a comprehensive examination of the phenomenon (Belleflamme et al. 2011; Lambert and Schwienbacher 2010). So, it might be posited that the existing literature has only provided a description of the main and most general characteristics of crowdfunding, which is a vast and often many-sided phenomenon. Substantial areas of research and important aspects still remain to be covered. Even if it is now commonly held to represent an autonomous phenomenon (Mollick, 2013), the most common and well-known definition of crowdfunding refer to the phenomena of crowdsourcing (Poetz and Schreier, 2012) and microfinance (Morduch, 1999). More specifically, according to a wide number of authors (Larralde and Schwienbacher, 2010), crowdfunding can be analyzed as a category of the wider ‘crowdsourcing phenomenon’.Analyzing the studies that have been achieved so far, it does not emerge clearly what could be the contribution on the territory and on the community, in terms of social, environmental and economic sustainability, that crowdfunding cause through its fundraising activities and the subsequent projects financing. Too often the phenomenon of “crowdfunding” is limited as a new business model, exclusively aimed to achieve profits, without considering its potential as a mean of fundraising for the growth and development of the territory and the community. Aim of the research. The aim of the research is to examine some Italian crowdfunding projects in order to assess the sustainability of the value-creating model for the community.

Proceedings IFKAD 2014
Knowledge and Management Models for Sustainable Growth

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