The increasing integration of digital technologies (DT)—such as artificial intelligence, big data, and extended reality—is transforming the domain of academic entrepreneurship. Despite the growing interest in digital academic entrepreneurship, extant literature rarely distinguishes the unique institutional challenges faced by student entrepreneurs, whose ventures are typically less resource-intensive, more agile, and deeply embedded in digitally mediated learning environments. Moreover, while studies acknowledge the transformative potential of DT, few have examined their dual interaction with formal and informal university mechanisms, especially from a comparative perspective across institutional ecosystems. Finally, existing frameworks often overlook how students appropriate digital tools and platforms to navigate institutional constraints, thus underestimating student agency in shaping entrepreneurial outcomes in the digital age. This study addresses that gap by investigating how formal and informal university-based mechanisms influence the entrepreneurial motivations and capabilities of student founders in digitally evolving environments.
Grounded in the conceptual frameworks of Rippa and Secundo (2019) and Guerrero and Urbano (2012), the study adopts a qualitative, comparative case-study approach. Six student-led digital startups were analysed across two entrepreneurial universities—University of Naples Federico II (Italy) and Universitat Autònoma de Barcelona (Spain)—using in-depth interviews and documentary analysis. Findings reveal that while formal structures such as entrepreneurship education and technology transfer systems are widely available, they often lack practical alignment with the needs of digital ventures. Informal factors—like cultural perceptions of entrepreneurship, experiential learning practices, and exposure to role models—also play a crucial role, yet their effectiveness varies across institutional contexts.
The study advances two key propositions: first, that universities providing access to advanced digital skills and specialised technical resources are more likely to foster the successful development of digital startups; and second, that institutions facilitating access to online educational resources and entrepreneurial networks significantly enhance the success potential of student-led ventures. These findings demonstrate how DT reshape the interplay between institutional structures and entrepreneurial behaviour, offering theoretical contributions to digital academic entrepreneurship and practical insights for higher education institutions aiming to cultivate inclusive and future-ready innovation ecosystems.