Within the frames of digital business transformation the data are one of the basic company assets. Many companies adopt cumbersome expensive software to provide analytical reports, revealing the causes of success and failure. The observed gap between business expectations and the obtained results is associated not with software quality, but with data management. Based on the analysis of world practices in data management and Russian professional standards the principle of forming required competences in data management for companies’s top-management is proposed. The article suggests the competency model for company’s management in the sphere of data management. The purpose of this work is to create a competency model of different levels of executives in the sphere of data management within the frames of global digital transformation. This model will give a chance to formulate additional list of managers’ competencies involved in the process of data management. The comparative analysis of global practices in data management and Russian professional standards; case research of Russian company managers’ attitude to competencies in data management. Digital medium formation is an integral element of enterprise integration into the broad scale global digital transformation processes. These changes include, in particular, cross-industry digital transformation, development of new industries as well as “joint” economy formation. This, in turn, requires all company management levels to acquire new professional competences corresponding to the requirements of digital economy. Since the data are the main part of digital economy, the data management organization that goes out of limits of mere creation and introduction of the corporate information system is required. In the article new principles of formating company management competences concerning data management are suggested. The presented competency model will let correctly formulate and structure the requirements for employees in the field of data management. The model can be adapted for companies of different sizes, different organizational structures and scope of activities.