It is my aim in this paper to elucidate the nature of ideas. I will argue that an idea, far from being a useful asset or tool, comes down to a disposition to overcome, whether in thinking or in acting, an impasse. Generating ideas cannot fail to affect the generator’s structure of subjectivity itself, enabling them to look ‘beyond’ a given impasse. I propose an approach that is philosophical in nature, with an emphasis on phenomenology. In my presentation I will briefly discuss some phenomenological features of ideas. Ideas, I will argue, are (1) beyond a subject/object split: a fundamental ‘passivity’ in the subject will necessarily be part and parcel of their ‘generation’. Next (2), ideas will be occasioned by synchronistic developments that typify the idea-generator’s wider environment. Finally (3), ideas are bound to possess an irreducibly opacity, that can never be made fully transparent. This methodology puts in evidence that the prevailing empirical-scientific worldviews tend to over-emphasise objects. However, not only can we imagine ways of being that do not comply with an object-structure (emotions, values, beliefs), but also do those things that we approach as objects lose essential features in the very act of our objectification. This is very relevant when it comes to ideas. Approached as objects, ideas seem to be susceptible to manipulation and instrumentalization. It is my hypothesis that the nature of ideas undoes the prevailing subject/object structure that characterises our technological age. The outcomes of the application will be a non-exhaustive list of eight preconditions for idea generation.