Articles in IFKAD Proceedings

The following database includes exclusively articles from IFKAD Proceedings

991
Nunzia Carbonara, Cristina Ponsiglione, Ivana Quinto, Giuseppe Zollo
Exploration and Exploitation in the Local Development: Empirical Evidence from Italy

Exploitation and exploration are strongly complementary and both essential for successful innovation, organizational learning, and even organizational survival, although the simultaneously pursuit of both appears to be very difficult. In the literature, several studies focus on the issue of balancing exploration and exploitation at the firm level, while poor attention has been paid to firms’ systems at the territorial level, such as geographical clusters. Based on this premise, the present paper tries to cover this gap by evaluating the effects of the exploration and exploitation on the economic and innovation performances of local systems of firms. An econometric analysis on the 103 Italian Provinces over the period 1999-2015 was performed. Main results show that Italian firms operating in the same province perform on average more exploration in unrelated technological domains than in the case of the same technological area. This behavior is not beneficial in terms of economic performance in the short run, but is conducive of innovation and employment. In the same technological domain, the exploitation of existing knowledge is prevailing among local systems of firms and affects negatively the employment. Finally, the paper aims to contribute theoretically and methodologically, to the scientific debate about the application of exploration-exploitation framework beyond the boundaries of single firms. In particular, results could support i) policy-makers in defining proper and customized initiatives and measures able to boost local economic and innovation growth; ii) academics and scholars in developing comparative studies among diverse geographical contexts, benchmarking analysis and best practices identification at provincial, regional and national level.

990
Mauro Romanelli
Towards sustainable communities within urban ecosystems

Cities of tomorrow should evolve as sustainable communities that promote social and economic growth and development, and contribute to creating public value within urban services ecosystems. The aim of the study is to elucidate how cities can identify some pathways to develop the city as sustainable urban community. Cities as sustainable and smart communities should promote continuous innovation within knowledge-based, technological-enabled and learning-oriented society. Cities should select a pathway for sustainability promoting smartness as strategic and cultural vision that helps design and production of citizen-centred services, driving urban organisational networks and cooperation to develop knowledge management and innovation systems. As sustainable communities, cities should select a sustainability-oriented pathway to develop the community, enabling all the stakeholders to actively play a key role to support innovation and urban value creation. Cities should use technology in order to design a human-centered and community-oriented urban strategy for growth and development engaging urban stakeholders in innovation processes and systems, investing in urban intelligence as engines of sustainable development.

989
Mauro Romanelli, Alexandra Zbuchea, Davide Gennaro, Filomena Buonocore, Gabriele Palozzi
Public organizations as sustainable communities

Public organisations should contribute to value creation moving towards sustainability as a vision for strategy and action, redesigning trust-based relationships with stakeholders and sustaining governance networks within ecosystems. As organisations seeking sustainability, public organisations should evolve as communities developing strategic, managerial and technological sources to enable and facilitate public value creation within society. Public organisations should achieve sustainability and develop the community adopting a logic service view as strategic choice, strengthening transformational and ethical features of public managers as leaders, and developing the potential of information technology by driving the transition from using technology in government to developing digital, smart, lean and open platforms for value creation, innovation and networking as sources that enable public organisations as sustainable communities.

988
Gabriele Palozzi, Antonio Chirico, Chiara Trenta, Mauro Romanelli
Budgeting Control System and e-Procurement: an Integrated Tool for Limiting Misconducts in Healthcare Purchasing Procedures

Corruption and misconducts, “the abuse of entrusted power for private gain” (Pope, 2008), are pervasive virus that negatively affects the public lives of many Countries. Given that the 9% of the worldwide GDP on average is represented by health expenditure, healthcare is particularly vulnerable to corruption (Petkov and Cohen, 2016; EU, 2017). Due to the large number of services delivered, Public Hospitals and Local Health Authorities undergo a high risk of misconducts, which could bring not only to a waste of public resources, but also to undermine access to the services, impoverishing their quality and the possibility for sustainable development of countries (Braithwaite, 2013; Neu et al., 2013). Corrupt practices and fraud affect up to 25% of expenditure on medical and non-medical goods (Sorenson and Kanavos, 2011); these increase inequality and determine substantial well-being and value losses (Porter, 2010). Corruption can be expressed by the Klitgaard’s equation (1998): Monopoly plus Discretion minus Accountability. Hence, to limit corruption phenomena an efficient way seems to be increase accountability and transparency by strengthening of internal controls (Christensen and Skærbæk 2007; Fadda et al, 2017). Accordingly, e-Procurement in the public domain can be seen as a tool to support the delivery of public purchasing process, improving efficiency and transparency of transactions (Carayannis and Popescu, 2005; Croom and Brandon-Jones, 2005); Budgeting control system is a powerful tool to align strategies and plans with operational decisions (Garrison et al, 2010), suitable for simultaneous controls in daily management and purchasing decisions (Provenzali, 1991). Therefore, the goal of this work is to understand if it is possible to integrate the simultaneous budgeting-based control system with the e-Procurement procedures (through an ERP software), and how this integration could potentially limit misconducts in healthcare purchases. After a theoretical background about themes of Corruption, e-Procurement and Budget, a single pilot qualitative case study (Yin, 2014) has been conducted. In particular, we developed a qualitative inquiry (Patton, 2002) based on face to face interviews (Said et. al, 2017) with two high-qualified SAP developer-providers. This contribution attempts to clarify how internal controls impact on the “responsibility chain” (roles, responsibility, transparency degrees of discretion) of procurement process in public healthcare, by increasing level of accountability. This paper fosters debate about relationship between corruption and level of internal control system of Healthcare Organization. This would have considerable consequence also for practitioners involved in ERP software development.

987
Brigita Mazenyte, Monika Petraite
Patient value creation in health knowledge ecosystems: evidence from a field study

Knowledge ecosystems offer an important perspective in studying knowledge management, innovation and value creation across large and holistic communities. Health communities could be defined as such because of their complexity, representation of multiple stakeholder groups, varieties of knowledge, and also individuals, where the ultimate goal is health, as a consequence of patient value creation. The community approach serves the main goal of patient value creation, as it responds to the need for a systematic approach in encouraging patients to play a more active role in health. It is important to integrate patient engagement strategies into all efforts to improve the effectiveness and efficiency of care. Patient value creation includes much more than the clinical communication, and the knowledge domains extend far beyond clinical knowledge. We need to answer, how ecosystems create and deliver value in sustained way (Levit et al., 2013). Based on this problem formulation, with this paper we aim at answering the following research questions: how to manage holistic knowledge across health knowledge ecosystems? what are the main barriers for knowledge sharing and integration for patient value creation? In order to answer these questions, we apply knowledge creating community approach (Paavola, et al 2004), where various stakeholders create and share knowledge of clinical, and social domain, that all together contribute to patient value creation. In order to understand the complex nature of knowledge flows in the health ecosystem, (collection, mapping of knowledge flows, and identification of preconditions for knowledge exchanges and co-creation) we have applied phenomenological approach. We have applied case study method with the research base at Lithuanian Health Science University Hospital, Department of Obstetrics and Gynecology and associated communities. The research on knowledge creating communities in health from the patient perspective has indicated important tendencies, and knowledge management implications in the field. Qualitative empirical study has revealed a specific knowledge development pattern from the patient perspective – knowledge socialisation and development starts within very close and trusted community members. Trust, validity, reliability and responsibility of knowledge has emerged as a full mediators for knowledge absorption. Thus, health communities and knowledge ecosystems need safe places for “unverified” knowledge in order to ensure that the important trends and unresolved questions are not missed.

986
Alexandra Zbuchea Romanelli, Florina Pînzaru
Stakeholders’ voices. Knowledge transfer towards public administration

Knowledge is a strategic tool for public administration. Therefore, knowledge management would affect organizational effectiveness. In the context of the new approaches of public management, especially considering the public value management point of view, knowledge transfer with stakeholders should be the norm. The present study identified a gap in the academic literature in relation to stakeholder management practices and how do public bodies involve their stakeholders in the decision-making processes. The paper proposes several lines of mapping the interactions between public administration and its stakeholders by considering the value attributed to stakeholders, the awareness of their needs and desires, as well as the degree of involvement into the decision-making processes.

985
Stefanie Wesselmann
Networks for regional sustainability: A case study approach

Climate change is the biggest social challenge facing the globalised world. The aim of this paper is to investigate the requirements for governance structures in regional sustainability programmes against climate change. The study is an explorative case study. It is based on a literature review and expert interviews. It also involves the participatory observation of working groups meetings, and a design thinking workshop. In spite of their enormous importance, little is known about the institutional conditions of the regional governance of climate change projects in Germany. For this reason, the research project focuses on the important aspect of networking and governance structures. Consequently, the investigation will contribute to answering the question of which institutional framework conditions can raise the likelihood of climate change projects having a sustainable effect. The outcomes of the application This research has not only practical implications for the single case. The exploration of the critical factors of success also offers other regions important food for thought in shaping their governance structures. In particular, the design thinking process and the business network in the District of Steinfurt offer valuable points of reference.

984
Walter Castelnovo
Value creation in the user-centric personal information ecosystem

The emerging user-centric personal information ecosystem within the data-driven economy offers new opportunities and poses new challenges to organizations that base their business on the collection and use of personal information. In the user-centric ecosystem, the control over personal information is given back to the individuals who, as the information owners, can decide whether, under what conditions and in change for what to disclose their data to trusted counterparts. In this new scenario, organizations should revise their relationship with individuals to make them willing to disclose the information they need. Based on evidences from the economics and psychology of privacy literature, the paper argues that this could be done by involving individuals as coproducers in the value-generating processes that use personal information. Under this strategy, besides economic compensation and personalized services, organizations can leverage the ‘psychological’ benefits deriving from the coproduction experience as further incentives that can enhance the individuals’ willingness to disclose their personal information.

983
Paola Paoloni, Antonietta Cosentino, Barbara Iannone
The intangible assets into the wine business sector. A structured literature review

Wine is one of the most traditional products with high symbolic value and for some countries in the world is a carrier of community knowledge, embodying immaterial and intangible assets. Furthermore it generates income, employment, economic and social value. Through a review of the various contributions of the research strands, this work aims to highlight what have been, over the years, the most discussed issues, the research areas most investigated and those that have aroused less interest, so that any gaps may emerge in the current academic scenario. To comply the paper aim, a literature searches on Scopus has been conducted, using a set of selected keywords. This work uses a structured literature review (SLR) method proposed by Massaro et al. (2016) as was adapted by Paoloni and Demartini (2016). This paper contributes to extend the international literature through the construction of a comprehensive framework on the wine sector that, starting from the state of the art, highlights the contribution of intangible resources to the sector, as provides different input for future researches and analysis.

982
Patrizia Pastore, Antonio Ricciardi, Silvia Tommaso
The Italian “network contract”: strategic cooperation tool for competitiveness of SMEs in the agribusiness sector

Over the last years, the worldwide agribusiness sector is facing challenges due to globalization, the increased customers’ quality requirements in products and the development of new technologies. So, actors are looking for new business models able to guarantee competitive advantage in facing the global companies, to expand their operations, to improve the production processes as well as to develop new consumer market niches. A successful approach in order to support agri-businesses growth and competitiveness, helping them achieving higher performance is based on business network contracts. This organizational model enables networked agribusiness firms to operate on markets with the competitiveness of a medium-large firm without sacrificing their autonomy and flexibility. The paper investigates the phenomenon of Italian business networks contracts involving firms operating in the agricultural and agrifood sectors and which are localized in Southern Italy, as it results from the public database of RetImpresa, the dedicated Confindustria Agency for business networks in Italy. By combining qualitative and quantitative analysis, the paper, on the one hand, analyzes how many business networks contracts have been formalized in Southern-Italy. On the other hand, the effects on firms’ performance of business networks ‘with legal subjectivity’ (the so called ‘reti soggetto’, according to Law no.134/2012) are analyzed and compared to the ‘contractual’ business-networks ones. The objective is to verify whether the network contract constitutes an effective organizational and production model that is functional to the needs of SMEs active in the various sectors of agribusiness industry or whether it is only considered a duplicate of other forms of collaboration.

981
Nadia Cipullo, Adriana Bruno, Rosa Lombardi, Rosa Vinciguerra
The survey for cultural and economic value assessment of food and food-ways in Bio-Districts: the case of “Bio-Distretto della Via Amerina e delle Forre”

The knowledge and the cultural heritage concerning traditional recipes based on local and ancient crop varieties are very diffused in small rural areas and in local communities, in particular in Italy. This kind of knowledge, if well recognised and documented, can contribute to the sustainable development of territories in which it developed through oral transmission of local people. The traditional knowledge concerning food and foodways, that can be interpreted in terms of intangible heritage asset of the territory, in this paper is studied using the logic of Knowledge Transfer (KT). In fact, a crucial step for the preservation of the knowledge for future generations is the involvement of local communities, in order to elicit and to track the information of which they are custodians. The final goal is to engage them in the management of food knowledge for the sustainable economic, social and environmental development of their territory; in other words to preserve the social capital for future generation. The objective of the paper is to conduct a survey, in a very specific territory, that is the “Bio-Distretto della Via Amerina e delle Forre”, in Central Italy, in order to gather information concerning the actual awareness of local people and organizations concerning their food heritage and the values (cultural and economic) they attribute to it. The information retrieved will then be used as a basis for the preparation of a theoretical framework of valuation and management of food heritage through citizen engagement in other areas/organizations. The survey will have the structure of a questionnaire, used to elicit awareness, feelings and wishes about the food heritage and their desired management for the development of the territory, in order to achieve information about cultural and economic values of this heritage. In particular, for the latter type of values, a Contingent Valuation Method (CVM) will be used. The expected result in terms of Knowledge Management and Transfer will be the development of a tool that can be interpreted as a Participatory Rural Assessment (PRA) method. Indeed, the mix of surveys and public engagement techniques aimed at understanding the values and knowledge that local populations in Bio-Districts wish to sustain allows an informed and communitarian preservation of food intangible heritage.

980
Paola Paoloni, Niccolò Paoloni, Giuseppe Modaffari
Territory development through the finance innovation tools

The aim of the paper is to analyse how innovative financial tools can contribute to the development and sustainability of the territory and his local products. This research is supported by a qualitative research of case study (Yin, 2014). Thus, the paper applies the CAOS model of micro-entrepreneurship by Paoloni (2011) with a few changes which make it possible to describe all variables that involve the company in a certain economic context. Using such model, we’re able to share some factors and to classify different types of connections, identifying several kinds of existing relations. Into economic context of Sardina, a little island in south west of Italy, where there are more than 60,000 agricultural enterprises, of which 60% shepherds, there is a constant difficulty in obtaining funding. This difficulty very often is related to the uncertainty of seasonal activity. Our work show how the use of innovative financial tools can encourage access to credit capital, even non-banking, of SME operating in the agrifood sector, and then how these innovative tools can promote the development and sustainability of the territory and his local products. This could be possible through the aggregation and cooperation of firms The paper also shows the active role of local authority “Regione Sardegna”. Following the case study, also allows a possible valuation of local products (Pecorino cheese) as, through a rotary pledge, they are the basis of the guarantees offered to the subscribers of the bond. Our work contributes to expansion of studies on the innovative financial tools for the promotion and development of the local agri-food heritage. This can be possible, on the one hand, through the growth of private local companies by the marketing of local products, and then, through the financial sustainability of the public authority that indirectly will see increased tax revenue deriving from the production of local activities. The future research will be focused on the analysis of the specific economic results of the financial operation described here. Furthermore, will be focused on possible similar cases with the aim to development local product through innovative financial tools The limit of our research are related to the short observation time since the finance instrument was issued, only in 2018. Furthermore, another limit for our research is the narrow territorial base of observation.

979
Oliver Mauroner, Lara Zschau
The New Groupthink and Idea Generation – An investigation of hybrid brainstorming as key to introverts’ enhanced contribution to ideation

Working in collaborative groups and teams now represents the practice predominantly adopted by organizations aspiring to create innovation and to remain competitive (Korde & Paulus, 2017; Paulus, 2000). However, this trend towards boundless collaboration at work is harshly criticized by a theory called the “New Groupthink”, which argues for a resulting discrimination of introverted employees (Cain, 2012, 2013). According to this perspective, introverts suffer from working conditions that inhibit individual and quiet work. The theory consequently argues that the current shift towards limitless collaboration overall elicits lower creativity and achievement levels due to the resulting suppression of introverts (Cain, 2013). Provided that the “New Groupthink’s” claim is reasonable, this inefficiency hence depicts a relevant issue for companies by reason of creativity and innovation’s decisive stake in todays’ turbulent environments. This paper examines the existing performance gap between introverts and extraverts in group brainstorming. This research aims at assessing whether hybrid brainstorming can equate introverts with extraverts by balancing their idea contribution and therewith lower the effect theorized by the “New Groupthink”. It is intended to suggest solutions to both introverts, with regards to enhancing their stake in brainstorming, and companies, with regards to how to apply this ideation method in its most efficient way. The research at hand is of quantitative nature, whereas the methodological approach selected constitutes an experimental study. The sample consists of a total of 87 business students; personality types are differentiated according to the introversion-extraversion dimension. Based on the obtained results, inferences can be made about the effectiveness and suitability of the traditional and hybrid brainstorming methods considering the proportionate idea-contribution and post-brainstorming satisfaction levels of the two personality types. Results indicate that applying hybrid brainstorming is suggested to be suitable for both introverts, who feel omitted in traditional brainstorming, and companies, to better include introverts’ ideas and to enhance overall results. The study adds original contributions to the creativity and brainstorming literature by providing first suggestions of how to counter the “New Groupthink” effect. It emphasizes the need to further explore the scarcely researched factor of personality in brainstorming and to search for solutions to strengthen the contribution of introverts. Further studies are required to elaborate on the hybrid methods’ potential with regards to the empowerment of introverts in ideation.

978
Johan Olaisen, Øivind Revang
Making knowledge management creative, engaged and relevant: A comparative philosophy of science study of IFKAD papers in 2016, 2017 and 2018

The purpose this paper is analysing and comparing all the papers in the proceedings of IFKAD in 2016 (Dresden), 2017, (St. Petersburg) and in 2018 (Delft). The study is classifying the papers according to methodology, analysis, discussion and conclusion regarding their contribution placing them into the four paradigmatic boxes. The approach is to use a philosophy of science framework and compare this to the content of the research papers. We will use the findings in four representations of knowledge, two typologies of concepts, four paradigmatic classifications and in the concluding framework for knowledge management research. All three conferences have a heavy emphasis upon knowledge-itis and instrumental-itis and much less emphasis upon problem-itis. The papers are mostly centred around existing knowledge and accepted methodology and less related to new problems. The IFKAD studies both in 2016 and 2017 have rather low complexity presented in an empirical and materialistic paradigmatic framework through definitive concepts representing a form of atomistic research. The complexity to more problem based studies are increasing slowly in 2018. The 2018 conference represented a more inductive research based upon sensitizing concepts and action paradigms. The progress is however slow. What would IFKAD have been with a higher degree of complexity in action and subjective paradigmatic frameworks through sensitizing concepts representing a form of holistic research? Probably a more creative, engaged and relevant conference. Objectivity is in demand, but subjectivity is needed.to come up with proposals for working greener and smarter. To move ahead for better quality in the research it is necessary to break free from the empirical paradigm and the materialistic paradigm and move into the clarified subjectivity and action paradigm. Paradigmatic ecumenism will tend to a fiercer, but an idea-generating debate. This pluralistic approach will give more engaged practical research representing more sustainable societies and businesses.

977
Birgit Jevnaker, Johan Olaisen
The traveling ideas as the contextual infection of art

This paper discusses arts as practice for business and society studies. Given that arts are necessary to develop business and society; how can valuable arts practices be learned? This conceptual paper is investigating how collective knowing develops in business contexts using art by unconventional painters such as Edvard Munch as examples of this process. The necessity of art is giving us a societal meaning of the process of knowing or a scripted story for enterprise action based upon the knowledge of art. The reflection and dialogue based on art might contribute to creativity and innovation in the business process. The paper develops a theoretical framework and theory for how this works.

976
Han Meer, Katrina Heijne
Roadmap for Creative Problem Solving Techniques

Creativity is one of the vital skills for the 21th century as stated by the European Union. In our earlier work (Buijs et al, 2009) we gave a syntheses of the literature and practice on creativity resulting in an overall model for creative problem solving in groups. This model was called iCPS and consists of four interlinked sub processes Content Finding, Information Finding, Acceptance Finding and Project Management (Buijs & van der Meer,2013). Building on this work the present paper focuses on techniques that can be applied within the framework of iCPS. Based on an extensive literature study combined with the experiences of over three decades training creative facilitation of groups at the Delft University of Technology all techniques found in literature were clustered to 40 specific techniques supporting the different stages of iCPS and 8 so called session duties. 5 methods significant different than iCPS were identified. For using the 40 techniques a technique selector is proposed. The paper ends with some directions and suggestions for further research to make the shift in research on techniques for creative problem solving in groups from a merely guru driven topic to an evidence based approach.

975
Eleonora Gabriela Contu
Education - Challenges in the Digital Era

In the Digital Era, education is a complex component of human existence that must meet the challenges of contemporary society. The paper is based on a qualitative research, conducted on a sample of 100 persons (students in the first year of study at the Faculty of Administration and Business, University of Bucharest). The key questions raised at this point are: Starting from the importance of digital in the field of education what is the profile of the student of the future? How about the teacher of the future? The research approach used emphasis on the importance of technology in academic life. In contemporary context technology should be seen as a future instrument in learning. Nowadays virtual reality creates new immediate learning experience. This methodology highlighted the importance of knowing which teaching style should be used in an efficient instructive-teaching process. The main objectives of the study are: presenting the main education styles in virtual environment, highlighting the challenges and opportunities of education in digital era, analysing marketing research results that distinguished an innovative student profile and a successful teacher profile in the context of digitization. The outcomes of the application underline the importance of education in digital era. The topic of the paper is popular and has potential for further research as in contemporary context students’ needs and demands are changing according to New Information and Communication Technology. This fact leads to major changes in academic life. The educational context becomes more and more complex, facing challenges of contemporary realities which must not be neglected.

974
Carlo Giglio
Investigating creativity and knowledge flows through patent citations networks

This study aims at analyzing patented innovations for blockchain applications as well as to mine cross-country creativity and knowledge flows underlying the corresponding technological trajectories. In particular, this paper aims at answering the following research questions by analyzing patent citation networks: (a) how cross-country creative/learning flows can be methodologically investigated with new algorithmic approaches; (b) whether countries of current patent owners have benefited from creative and/or knowledge flows related to patent acquisitions from abroad; (c) whether there are any country clusters with relevant country-country patenting interactions; (d) whether those clusters include or differ from the most relevant countries on the technology development of blockchain patented applications. 50,046,982 granted patents were considered initially, thus, refining the dataset based on the following constraints: (a) granting date within 2008-2018 – after Nakamoto’s (2008) paper on blockchain; (b) at least one cited patent in order to ensure the analysis of patent acquisition effects without any methodological bias; (c) title/abstract including “blockchain” or related keywords; (d) further qualitative refinement by reading the main information on patents to ensure that they pertain to blockchain applications. Records with incomplete data have been eliminated after a qualitative check – including the comparison between International Patent Classification (IPC) and the Cooperative Patent Classification (CPC) codes and labels. Despite the strong multi-faceted interest – e.g. economic, business, security, societal – towards blockchain and its applications, specific studies on their technological trajectories, creative cross-country effect and knowledge transfer dynamics are still unexplored (also under the methodological perspective). Hence, this gives room studies on patent citation networks to be improved and contextualized. Findings provides an in-depth understanding of cross-country creativity and knowledge flows and the corresponding effects in terms of learning from the patent vendee’s side. Findings prove to what extent the acquisition of patents from inventors’ in other countries may help generating subsequent citations and affecting the technological evolution of those industries. Study relevance and implications can be summarized as follows: (a) policy-makers are provided with supporting data and guidelines to set ad hoc measures for blockchain applications in those industries deemed relevant to national interest – e.g. by nurturing the acquisition or birth of industry-strategic innovations; (b) managers of patenting firms are interested in monitoring, acquiring or anticipating possible advancements – i.e. in terms of creative concepts as well as generated knowledge and technology -, identifying in advance potential technological innovations and recognizing evolutionary pathways in the technological scenario.

973
Vesa Tiitola, Tuomas Korhonen, Teemu Laine, Jouni Lyly-Yrjänäinen
Dynamics of value in technology inspired value co-creation: Case in homecare value network

This paper addresses the value co-creation in homecare value networks. The paper aims to answer the following research questions: What are the fundamental elements of value from different parties’ perspective? What types of practices support value co-creation among the network? What kind of outcomes can the value co-creation (inspired by the new technology) have on the network? The paper takes advantage of a longitudinal interventionist case (2016-2019) investigating the technology implementation process in a homecare organization. The data is supported by seven other similar implementation projects concerning the same technology. Uniquely, the article provides empirical evidence on the antecedents, roles and outcomes of the value co-creation in the homecare value networks. An in-depth access to the value network enabled capturing value elements that emerged due to the value co-creation in the customer selection, customer recruitment and service implementation phases. The article also provides examples of different types of value co-creation dynamics. The article develops understanding of value co-creation dynamics in home care, helping homecare managers map and measure the outcome of value creation practices. The article also gives insights for managers wanting to co-create value in complex value networks.

972
Araceli Duran-Hernandez, Judith Mireya Cornejo-Macias
The use of ITC in the Automotive area to have a more competitive service

At the present technologies have been advancing with huge steps of witch we have seen them not only in educative areas, also in the business and those are tools easy to use and they are cheaper for companies. This has been reflected in different areas of the industry, in this research the Automotive Industry was taken. We analysed the traditional model with the new model of the ICT application. We use for this research a non-probabilistic sampling of conventional type, it’s mixed, quantitative as qualitative, this is a consequence of technological changes as in consumer habits, for a variety of products and services with a lower cost and response time. With this new model and the use of ICT we will have a positive result of competitiveness in the Automotive Industry area. In the actuality technologies have grown faster, we have seen it not only in the educative area, also in the business field and those are tool easy to use and those aren’t expensive for business. This has been seen on different business areas; on this research we took the Automotive Industry. It’s important to take note about the CRM to get information about guest and we could be more competitive. It’s necessary to understand the guest since the first contact, or the result of a purchase or when try to do a purchase, and more important things like to handle with complaints, and post-purchase service. (Basa, 2011) The economy is a current environment characterized by components like the increased of competitiveness, technological innovation and the global nature of markets (Castells, 1977) We analysed different models like DEMING PRIZE, model IBEROAMERICANO of the excellence in the management (FUNDIBQ). We used documental research, it’s supported by a field research with a questionnaire, interviews, polls and observation, it’s qualitative and quantitative, this is because the technological changes just as costumer habits. With this new model and the use of ITC we will get results and could be more competitiveness on the Automotive field.