The major purpose of this paper is to determine the opportunities and challenges relating to successful innovation management in SMEs in German and Slovakia. The research includes SME case studies so that recommendations can be made to SMEs for enhancing innovation management in the firm. In this research secondary data is gathered predominantly from empirical studies on SMEs; since these data sources are permanent the research can be repeated easily and therefore the reliability of the findings is enhanced. In order to answer the research problem, numerical and textual data is gathered but it is analysed in different ways. There are not participants in this study, since secondary data is the only source, hence the major ethical consideration is to ensure that the original author´s intentions are expressed when interpreting the data. This research identified key innovation management success factors for SMES as: innovation management models needed to be adapted to different organisational contexts; culture had a high impact on innovation management focus; social acceptance was a major factor for original new product market success so that customer needs and competitor activities were important information sources; cross cultural and cross functional teamworking. The failure factors identified were skills shortage in the labour market; lack of skills in the company; market uncertainty, imitation by competitors; lack of R&D planning and management. The study made three new findings, which add to the current knowledge: innovation circles were an effective innovation management approach to generating and developing ideas and getting innovation to market quickly; government agencies that encourage firms to collaborate effectively enhance the level and success of innovation; SMEs and large companies have distinctly different rankings of barriers to innovation and small and micro firms are more effective in original product innovation and speed to market than medium sized companies. The limitations of this study are the lack of primary research that was possible. Therefore, recommendations for further include repeating this research but using primary sources of information, a small group of SMEs. The findings would be compared with these secondary outcomes. The surprising finding that micro and small companies were more successful than medium sized companies at new product/service innovation and generating high proportions of their turnover from it, justifies further research into this concept. The validity of the study findings is strong as demonstrated by the convergence of findings with those of the established concepts comprising the Literature Review.

The increasing demand for measures of economic and social impacts of culture is somehow connected to a declining social perception of its intrinsic value. Coupled with a declining consensus on its necessity, spending on culture has increasingly been justified by a growing number of politicians and decision makers in its instrumental dimension, and its proved usefulness. This has undermined the automatic legitimacy of relevant investments in the sector, unless returns could be expected (best if economic and in the short term). In those countries where the bulk of financial resources for culture is public, scarcity, spending review, economic crisis, combined with the lowering of the social appreciation of culture, have dealt an heavy blow on the sector, but the same can be said of those countries where culture derive its main resources from private support. Initially welcomed as a deserved acknowledgement of the collateral merits of culture, the social and economic benefits it is expected to generate have progressively outgrown and replaced its intrinsic value. It is in this context that measurement of the social and economic impacts of the arts and culture has become a recurring topic in the literature of the last two decades or more. It is also a common aspiration of many cultural organisations that depend on public or private funding. As instrumental approaches to culture and its role have gained a growing weight on the intrinsic ones, evidence sought to provide a sound basis and reliable information, upon which funding decision and policies are made, tends to document the benefits of culture for the local or national economy, social inclusion and cohesion, reduction of inequalities, and so on, while cultural impacts remain virtually unaccounted for. The paper elaborates on the idea that intrinsic value is not to be underrated, and discusses why cultural impacts are worth investigating.

Ageing is a relevant and urgent priority on the agenda of all the most industrialized countries. Ageing is harming the sustainability over time of the national healthcare systems as we know them nowadays. While policymakers are paying major attention to chronic care and the emerging new needs of patients who are aged 60+, less light has been shed on how to enable population-wide Healthy Ageing initiatives that offer the opportunity to postpone the need of institutionalized care and thus guarantee a longer healthy life to elderly. This study aims at furthering the debate about Healthy Ageing initiatives for elderly aged 60+ by shedding new light on the behavioural determinants of elderly’s intention to use a personalized, artificial intelligence-enabled, virtual coaching system for healthy ageing. Being the use of these systems based on individual “voluntariness”, understanding what might enable or inhibit such behaviour is of paramount importance for policymakers, professionals and developers. In fact, recent evidence shows that, despite the demonstrated benefits of these systems, the level of adoption among citizens aged 60+ falls far short of the expectations. This study develops and empirically tests an original model that, adopting the Technology Acceptance Model (TAM) as overarching theory, adds three other explanatory variables, i.e. Subjective Norm, Health Literacy and Information Technology (IT) Literacy. This study has been carried out within the NESTORE H2020 research project (ID 769643). Data from 436 Italian citizens aged 60+ were collected to test the hypotheses via Structural Equation Modelling. Results confirmed that Intention to Use a virtual coaching system is explained by Perceived Ease of Use and Perceived Usefulness. While Subjective Norm was found to have an indirect influence. Health Literacy has a negative effect on the Perceived Usefulness. Finally, IT Literacy positively influenced Intention to Use through the partial mediation of Perceived Ease of Use. Our results contribute to theory by unfolding the role played by Subjective Norm, Health and IT Literacy, being the last two factors at the core of numerous improvement strategies. With respect to practice, the study offers implications to different stakeholders to facilitate the adoption of digital technologies for healthy ageing.

The purpose of this study is to illustrate the process that ended in a pilot project titled “Incubiamo Cultura” (a label playing with the words Incubator-Love and Culture), presented by some academic entrepreneurs who envisaged the possibility to create a network among public (i.e. the university, the Municipality, public cultural organisations) and private actors. Based on a sound literature review in both the field of entrepreneurial university and cultural ecosystems, the authors adopted an action research approach to analysing a paradigmatic case study.This paper contributes to filling a gap of research on the role of universities in a cultural ecosystem, focusing on how to design a new value chain for the launch of startups in the creative and cultural sector, where universities can play a catalyst and pivotal role.

Facing progressively more intense competition, telecom carriers think on how to evaluate servicing business customers and optimize the relationship in between, so as to increase revenue and profits. With the Rapid development of network technology and popularization of smart phones devices, the mobile APP (Application, referred to as APP) has penetrated into our lives. Telecom service provider has launched customer service mobile Applications (for many years). In addition to save the human burden of the customer service system, more importantly, it can provide more service experience and construct new virtual channels for product sales. There are limited studies on the comparison of technology acceptance model and switch cost among online and traditional channel while a lot of researches related to the effectiveness of switching costs was published. This study uses the Unified Theory of Acceptance and Use of Technology Model (UTAUT) as the main architecture to explain behavioral intention. The main variables are performance expectation, effort expectation, social influence and facilitating conditions, and plus conversion costs, to observe whether there is a regulatory effect between the conversion cost and the relationship between behavioral intention and usage behavior.

Blockchain is the most disruptive innovative technology and application after the Internet. Acceptance of the users for blockchain technology from potential adopters to acceptance rate between real adopters, through the transaction risk, transaction cost and transaction piping, word of mouth penetration, perceived intentions and feelings after use, will affect the acceptance and the amount and speed of use of satisfaction and loyalty. The objectives of this study were to examine the perception of blockchain investors on the quality of investment relationship (integrity, commitment, and satisfaction) of virtual currency, and the impact on investors’ investment behavior (behavioral loyalty) and investment intention (attitude loyalty) in virtual currency. We conducted a questionnaire survey in early 2019. After a rigorous screening of valid questionnaires and statistical analysis, 515 valid questionnaires were collected. We used SPSS statistical package to performed the multiple regression analysis to explore the multivariable analysis of relationship quality perception and customer loyalty. The regression model showed that the commitment, integrity, and satisfaction together can explain 82.6% variance of customer loyalty, while behavior loyalty and attitude loyalty are 79.9% and 80.0%, respectively. In sub-dimensions of investment relationship, integrity (b=0.269 to 0.540, p<0.001) and satisfaction (b=0.657 to 1.389, p<0.001) were positively associated with behavioral loyalty, attitude loyalty, and customer loyalty. The trading platform of integrity, commitment, and satisfaction for investors in the investment behavior of virtual currency ─ has a positive influence on behavior loyalty. This research enhanced our understanding of the determinants of consumer complaining behaviors. The study results can provide implications to the enterprise, to allocated limited resources to meet the actual needs of customers, and shorten the gap between the customer’s expectation and actual perception of the service quality, and further Increase customer satisfaction and the positive image of the company.

The revolutionary changes in the financial environment in the past decade have led to changes in the convenience of information system users and the quality of the services. The investment industry fund raising fund uses the AI framework to create a smart fundraising model. The use of AI framework by the investment fund raising foundation to create a smart model of fundraising to meet the goals set by the executives of the company will become an important issue. This study is based on the task-technical fitness model and explores the positive growth of performance when the technical characteristics meet the goodness of fit of the task characteristics it supports. Then, using the knowledge management system to investigate the historical fundraising model, and continue the successful knowledge management through AI, improve the user satisfaction of the information system, to achieve the company’s desired fundraising goal, so that the growing performance of the fund can continue. The literature in the past does not combine the three theoretical relationships. This study combines the Task Technology Fit theory, the Knowledge Management System, and the Expectation Confirmation theory to explore the use of the AI model for the asset management industry. The key factors for the successful funds raised from the various enterprises are extracted. Through statistical analysis, these serve as a reference for relevant decision-making, increase the performance of raised funds and the efficiency of corporate organization, and to achieve the desired goal of raised funds set by the management. The subjects of this study are those who have not used the AI model structure and the users of the AI system, and use the online questionnaire to conduct convenient sampling, using questionnaires and SEM structural equation models for analysis. The research result is to construct the AI model of fund-raising in the asset management industry, and proposes the main strategic direction for the asset management industry and the concept of the research results can be applied to the four major funds of the Taiwan government.

Medical beauty is a global trend and a popular, emerging industry in development. It is believed that the integration of medical beauty sector and e-commerce platforms operated in Taiwan offering virtual reality experience supported by artificial intelligence technology would have quite a significant economic impact on the markets across the globe. The research is to study the effects on the development of medical beauty applications, innovations, the dynamics of the incorporation of online platforms and the medical beauty sector and efficient ways of promoting sales; applying artificial intelligence and virtual reality to the products of growing e-commerce platforms, the improvement of user experience given much easier access to product information and well-designed user guidance to boost sales of products or services and strengthen the ties between industries, creating new trends to highlight the competitiveness of local merchants among competitors across the globe based on the theoretical constructs. The research also explores the business models of medical beauty industry. The research applies Task-Technology Fit Theory (TTF), Theory of Reasoned Action (TRA) and Transaction Cost Theory (TCT) as the foundations, questionnaire as the technique and Structural Equation Modeling (SEM) to conduct the statistical analysis.

In a rapidly changing world of technology, organizations need forward-thinking and insightful leaders to lead the team. Leaders can plan their vision and drive others to act, lead the organization with a positive and enthusiastic attitude, personal intuition, vision. and enthusiasm, in accordance to market trends and adapt to environmental dynamics， adjust the pace at any time., facing upcoming risk, can still hold confidence, lead the organization to move forward during uncertain times, to obtain richness and mind. Leaders expect organizations to be sustainable, so they will continue to innovate and integrate into learning organization culture, so that each member can transcend their own abilities, thinking complexity from a more comprehensive perspective point of view, and examine their own mental models. Change the original deep-rooted, share the views through deep talks, learn how to learn together, so the learning culture of the organization is considered to be a key element of business success. Take imported furniture company as an example, whether it is manufacturing for export or import for domestic sales, as it is transparent to the Internet, it faces a global market. The industrial environment is quite complicated and people’s buying habits is now more different than past and more diversified. The furniture industry has been caught in a fierce price war. In order to maintain and develop unique core competitive advantages and attract consumers’ attention, imported furniture companies must not only pay attention to international industry trends and fashion trends, but also provide diversified choices and innovative services in today’s dynamic and complex world. To make effective decisions, you must first become a system thinker. Therefore, outstanding leaders can lead the team with macro-thinking, so that the organization can not only continue to learn but also integrate the “collective learning” atmosphere into the organization, breaking through the growth limitation and bottlenecks. In this study, The interview case was imported from Y Furniture Company and conducted by face-to-face interview. After observation and preliminary interview, the system based model was used as the theoretical basis, and the system thinking mode was used to draw the case system feed-back. Explore the leader-ship style of the case to assit enterpernure to convert their strategic thinking into a more wide open mind for the future of the company and come to operation model compliance and provide enterprise a reference to establish comtinuous learning organization culture.

Small and medium-sized enterprises (SMEs) provided economic benefits with Taiwan Economic boom. When SMEs faced the daunting challenge of external environment, successors of SMEs brought opportunities for creativity and innovation, but SMEs also had undergone enormous change. In Taiwan, most of SMEs were at crisis points in the succession and struggled to survive. The purpose of this study was to point out key factors of succession and cultivation of successors in SMEs. We used Delphi technique to select dimensions and criteria. When we found out dimensions and criteria, we used DEMATEL and AHP in the future to find their mutual influence degree and weighted value of key factors of succession and cultivation of successors in SMEs. We could provide this study for owners to make decisions about succession and cultivation strategies to enhance the ability and skill of successors and his performance. Relevant researches pointed out that 53% SMEs in Taiwan were sole proprietor companies, 51% SMEs in Taiwan operated more than ten years, 53% owners of SMEs in Taiwan were over 50 years of age, but only 40% SMEs in Taiwan had succession plans. Many family businesses operated by successors reported heavy losses in Taiwan. Owners of SMEs were key factors in the initiation of succession. When owners created favorable environments for successors, and successors who made good use of knowledge and skills received social resources from owners and the companies achieved the goal of sustainable development. This study used Delphi technique. From literature on the exploration into SMEs, owners, successors, succession and cultivation plans, and by initial interviews with two experts, we got initial dimensions and criteria. Then we chose a group of experts in this topic, and wanted anonymous experts to fill in open-ended questionnaires which we designed by using initial dimensions and criteria. According to results of first questionnaires, we set up agreed thresholds of anonymous experts. If anonymous experts reached a consensus, we got the most important dimensions and criteria. If anonymous experts failed to reach a consensus, we modified the questionnaires, and anonymous experts filled in closed questionnaires again until they reached a consensus. This study was limited by the scope of research, research samples, data sources, and research methods, but it was expected to contribute to the key factors of succession and cultivation of successors and systematic analysis techniques for owners of SMEs to train successors.

All activities in the organization, from the completion of simple work to the operation of the entire enterprise, require “people” to execute or manage. In a fiercely competitive environment, excellent talents are an important key factor in a company’s success. From how employees enter the company, how to adapt, learn, and grow in the enterprise, and be properly used to take on tasks, human resource management plays a very important role. . Therefore, how companies can make good use of human resources at the right time, get enough manpower, quality talents, and promote their good development depends on the success of human resources. The structure of Taiwan’s social population has evolved to “age”, prices are getting higher and higher, and wages are not rising. As a result of the decline in fertility, various social change factors and economic problems, the vicious circle has led to the growing number of children in recent years. The impact on employment has not been found to be suitable for talents, and the development of financial owners is still to cultivate outstanding professional talents, and regard talents as a competitive advantage. In response to changes, the project is responsible for the recruitment, development and training of responsible personnel. Continue to compete for talent. The difficulty in the recruitment of human resources has increased, and in the face of severe competition in response to innovation, companies have also realized that they must change the traditional concept and nature of work. In particular, learning-oriented enterprise organizations must constantly learn, grow, change and innovate, and education and training is the driving force for improving human quality. Through the implementation of education and training, the members of the organization can have the ability to adapt. The organization can adjust the operation policy and business strategy in a timely manner, and strengthen the strength of the company’s survival

In Taiwan, Electronic invoices had already been promoted since year 2000. This is to fulfill paper reduction for the sake of environment friendly , and moving towards from less paper to paperless. How to attract more people to accept and use electronic invoices vehicle Cloud invoice is an important issue for everyone. According to the “ energy saving and carbon reduction policy” of the government it has been constantly encouraging people to act green, such as enable people to hold electronic invoice vehicles for green consumption to accelerate the use of various types of vehicles。 Upload the electronic invoice data to the cloud server via these carriers。 After years of hard work, the number of electronic invoices opened in the year of 106 has reached 6.8 billion sheets. More than 80% of all invoices in the year of 2017, reached planned targetbut the invoice past through the vehicle (Cloud invoice), the rate of achieving true paperlessness is still low, still need to be upgraded. Therefore, most people develop the habit of taking the initiative to request paper invoices after consumption. To change people’s habits, Change to electronically invoice in a paperless manner, It is not easy. In this study, utilized from the view points of innovation resistance to explore the relationship among consumers’ perception of electronic invoice carrier utilization, the behavioral inertia‚ and willingness of using. This study also explores interference relationship of perceptual risk behavioral inertia and willingness towards the use of incentives methods for electronic invoice vehicles This study was conducted by questionnaire, facilitating sampling by the general public over the age of 16, The regression analysis is to verify the hypothesis. research shows The perceived risk of the electronic invoice vehicle negatively affects the willingness to use. The inertia of the electronic invoice vehicle will negatively affect the willingness to use. The preferential measures of the electronic invoice vehicle will positively affect the willingness to use. Preference measures, perceived inertia and use of electronic invoice vehicles willingness relationship has interference effect. Cloud invoices not only do our best for the planet, can also bring competitiveness to countries and enterprises, The results of this study can provide suggestions for the future research and government for reference

Our government has put great efforts in promoting e-tax filing so that citizens will not be restricted by time and space constraints, thereby enjoying a “More network, less walk,” barrier-free tax service environment. E-filing of taxes can correctly and quickly read report information and avoid human errors caused by the manual re-registration of the tax authorities, which greatly reduce the cost of data entry and shorten processing time. E-file is essentially an integration of an online service combined with filing taxes. Due to the strain in the operation of an online system along with the complexity of utilizing an online interface, in order to allow tax payers to overcome the difficulty in filing his/her individual income tax once a year, which affects his/her willingness to file tax online, this study uses an innovation resistance theory to explore the key factors contributing to the change in tax payment habits of taxpayers when filing their income tax.

With the rapid development of smart phones, innovative mobile services, constant introduction of new Apps and the facilitation of mobile networks, mobile-based payment models have gradually begun to be applied to our daily life. To make it easier for citizens to pay tax, the government also continues to promote electronic services. The available applications are getting broader, leading the payment of tax to an era of cashless transactions. People only need mobile devices and network as well as the added channels so that tax payment can improve the timeliness, convenience and information accuracy for taxpayers. When the government introduces new services, taxpayers’ intentions and attitudes toward their use are topics that researchers are concerned about and want to explore。 So what do taxpayers know about “paying taxes”? Is there any willingness to use the new policies promoted by the government? And The incentives, willingness to use and key factors that make taxpayers use are also concerns and desires of researchers. Therefore, this is the main research motivation of this study. This study attempts to analyze factors affecting the use intention of tax payment by mobile wallet for taxpayers encountering the trends of financial technology. What are the significance of these factors? What can the Ministry of Finance do to facilitate the current taxpayers switch from their old habits with tax payment to paying with mobile payment? We summarize five main dimensions based on the past references: Mobile devices, Ease of use, Transaction security, Technology acceptance and Special offers. This research is intend to explore the key factors of taxpayers’ willingness to mobile tax payment base on technology acceptance through the decision-making trial and evaluation laboratory (DEMATEL) is then used to clarify the effect and relationship between each variable. each factors or parts may exert on and obtain from other higher or lower level factors. One of excellence of this technique rather than others decision making method in applying feedback application. This study will provide recommendations based on the analysis results, hoping that they can serve as a reference for service providers in the business of tax payment by mobile wallet and further enhance the use intention. It is expected that questionnaires will be issued for pre-questionnaire surveys and formal surveys. This research institute explores the key factors affecting the success to explore the key factors of taxpayers’ willingness to mobile tax payment

Future uncertainty caused by the uniqueness of the project, all project team member all require having enough problem analysis and solving skills , The traditional project management model challenges the need for innovation and agility for project management control under the established process. There will be an accelerated shift from Waterfall to Agile Project Management in larger organizations as they realize the only way to deliver on benefits in the increasingly dynamic and complex environment is to learn and adapt quickly. The research is to explore the relationship between the existing cognition and the development performance of new products project by introduce the agile project management in the Netcom industry, and the key factors in the introduction. For the team to accurately capture the real needs of customers and to reduce the relationship between the need for unnecessary resources and time in the project, the degree of agility of the organization and the degree of readiness for development, it is necessary to further clarification. The research utilize modified Delphi Survey to understand the mutual connections and feedback loops among the attribution of the organizational culture、the nourishing professionalism、member learning attitude、funding learning incentive factors。Then evaluate via Analytic Network Process, ANP to assess the interdependencies and feed-back issues that may exist between the guidelines，and calculations to understand the project management criteria and weights for improving agile success and for enterprise ecosystems growth of knowledge management。 From Gigabyte senior management supports, (expert samples ) 15 copies of Questionnaire，to allow customer con-tact-employees to provide their views of organization agilization and project performance。 Results of this study found，The contribution of this paper has two aspects .The theoretical: the paper can answer the research problem. The practical: this paper can offer insights into organization agilization as to how to enhance the internal project development of the organization. Technical performance and functional performance are also positively correlated。This knowledge-based strategic, managerial and organisational solutions should be better respond to today’s business and managerial challenges and how they can positively impact on growth and well-being of private and public organisations and so forth more widely, of the entire society. Based on agile principles of acceptance of the four software development project as defined under the Scrum principles of People, Organizational, Process and Technical factor dimensions to explore their awareness of project successful, and related environmental background information analysis and discussed the relationship between Scrum and the project successful cognitive existence in Taiwan. The research utilize modified Delphi Survey to understand the mutual connections and feedback loops among the attribution of the organizational culture、the nourishing professionalism、member learning attitude、funding learning incentive factors。Then evaluate via Analytic Network Process, ANP to assess the interdependencies and feedback issues that may exist between the guidelines，and calculations to understand the project management criteria and weights for improving agile success。 It is expected that 15 expert questionnaires will be issued for pre-questionnaire surveys and formal surveys. This research institute explores the key factors affecting the success of the Netcom industry’s introduction of agile project management. Provide ref-erence for the development direction and strategy of Netcom industry project management services.

The pharmaceutical industry is vital in taking care of the health of the people. Pharmaceutical industry that is a high-tech, and highly regulated industry has great influence over people’s life and social economy. People have been pursuing a healthy life and devoting to solve the health problems by developing science and technology related to healthcare. The medical industry is improving year after year and many diseases are cured or healed. However, the development of human civilization has not only changed people’s lifestyles but also damaged the environment of the world. According to this, people still need to face many health problems. As the result of this increase in medical needs pharmaceutical industry is more important to people’s lives than before. The society of Taiwan is facing the problems of aging population. So the medical industry is more important to people’s lives, health and safety. Nowadays, the medical market is fiercely competitive in Taiwan and people intent to pay attention to medical quality and service. Pharmaceutical companies manage to adopt newer strategies that reduce purchase costs and improve product quality to make healthcare efficient. Medical industry supply chain companies do their best to creating more corporate presence and profitability. But the most important things are the pharmaceutical companies have to considerate the people’s medication safety. The choice of suppliers is one of the most important issues in the field of medical supply chain management. Choosing the right and effective pharmaceutical supplier can improve the competitiveness and greatly benefit the distributor. The main purpose of this study is to understand the role of distributors in the supply chain. The purpose is in order to achieve the good quality of pharmaceutical products, improve corporate reputation ,stable profitability and sustainable operation. This study uses literature review , expert interviews and Delphi Method to study the criteria for distributors to select their suppliers . The guidelines are expected to propose a systematic selection model for pharmaceutical suppliers. According to the study, the distributors can have more objective, fair and effective decision-making modes when conducting supplier selection. The study is expected to further improve Taiwan’s pharmaceutical industry supply chain and contribute to people’s health and well-being. The research is further expected to optimize the soundness of Taiwan’s pharmaceutical industry supply chain.

In an economy such as China’s with vast territory, where development differences widely exist in higher education, searching for characteristics is an inevitable choice, especially for those regional universities. The success worldwide provides experience for the regional universities to seek differentiated development by relying on the dominant disciplines with special characteristics. Using the systems science theory and ecology conceptual lens in combination with knowledge management approach, it is centring on the regional specialized university ecosystem in Shanghai. After identifying the main actors from the ecosystem theoretical framework, the characteristics and how the ecosystem is enacted are constructed. The final part is policy evaluation and discussion. Polices aim to support the effective integration of sustainable development and foster performance in the regional higher education ecosystem. Results suggested that evaluation, regulation and funding of policy networks could aid change at higher education ecosystem.

This research is intended to theoretically investigate and analyse the characteristics of WeChat and its effect on knowledge sharing through a systems thinking approach. As one of the most popular mobile social application in China, WeChat has social attributes and the functions of multimedia interaction platform and has been gradually used in knowledge management practice. On one hand, comparing with virtual communities of practice, WeChat provides a more open and individual environment which break free the shackles of workplace relations. On the other hand, as a user-operated media and instant messaging software, WeChat has dramatically different structure with academic social network sites, such as ResearchGate and academia.edu and so on. It is found that this new emerging tool could be useful in sharing explicit and tacit knowledge through providing interactive and collaborative technologies. Meanwhile, these user-operated media are bringing new challenges for knowledge sharing. For example, they provide a high level of convenience for the diffusion of “false knowledge”. There is still a poverty of literature to understand how and what might be the contributions and effects of WeChat on sharing different knowledge dynamically. Therefore, the purpose of this research is to analyze the effects of social media on knowledge sharing towards a systems thinking approach in order to provide a better understanding of social media users’ knowledge sharing behavior and important practical implications for the scientific and reasonable management of knowledge sharing. By conducting a study of the characteristics of knowledge sharing on WeChat, the subject, object, content, channel, and effect of knowledge sharing were analysed. The results show that WeChat present knowledge sharing opportunity that augment personal and organizational knowledge management in terms of tacit knowledge sharing, explicit knowledge sharing and false knowledge sharing.

With the development of knowledge economy and increase of global competition, the role of university is becoming more and more critical in the development of local and national community. Besides the traditional twin missions of teaching and research, nowadays more and more emphasis has been put on the so-called third mission, i.e. social service, which commercialize generated knowledge and intellectual property. Under the New Public Management paradigm, a few performance indicators are set to make university accountable, such as number of students, amount of public and industry funding and number of transferred patents. Furthermore, a lot of rankings are introduced to compare the performance among universities. However, only a few universities meet the expectation of stakeholders. In this study, we conducted a case study in China to investigate what is the limiting factors behind university development. First, unstructured interview towards faculties is used to investigate the limiting factors and a causal loop diagram is sketched to describe the underlying mechanism. Then a university growth strategy with executive education and industry knowledge ecosystem is proposed to alleviate the constraints and to achieve the full potential of university.

According to the annual pharmaceutical industry data from Ministry of Interior, Department of statistics and IQVIA Company at 2015 and 2017, Taiwan health care expenditure at 2014 is NTD933 billion (USD31 billion), GDP reaches 6.3% and the sales amount for oncology products reaches NTD4.8 billion (USD160 million). In 2016, total anti-neoplastic market reaches 8.336 billion (USD278 million), which is almost double the market size. In order to response to fast growing anti-neoplastic market, biosimilar new entries and limitation of the NHIA reimbursement, traditional marketing strategy may not fit well in this evolving pharmaceutical industry. Industrial environment change and dynamic strategy should be further considered. System dynamics management is sensitive to environment change and can mimic the result of return on investment, which can predicts a better strategic decision. This research based on system dynamics views, using marketing module of management flight simulator in system dynamic, simulating this business case in real world to produce multiple strategies and its consequences as the suggestion of future business management.