This paper is intended as a contribution to the ongoing conceptual development of the role of organizations in fostering innovation, and in promoting, at the same time, sustainability. In particular, Sustainability-oriented innovation (SOI) involves making intentional changes to an organization’s philosophy and values, in terms of “openness”, which consider commercial viability, while simultaneously improving environmental and/or social performance. However, although it is evident how essential it is to ensure a SOI within organizations, little attention has been paid to bridging between open innovation (OI) and sustainability, with particular references to the key drivers enabling such valuable processes within organizations. Starting from these considerations, the main purpose of this paper is to contribute to the recent debate on the new intersection between innovation and sustainability within organizations. The paper, focusing on Enel case study and through a website content analysis, sheds light on the drivers related to the concept of “open innovability”. The study offers several useful implications for both researchers and professionals operating in the sustainable innovation field, highlighting how OI could support the organization in the creation and transmission of sustainability solutions and objectives.