ifkad articles

The reasons of coopetition in low-tech industry

Maciej Rzadca

The subject of the research work is characteristic of coopetition in the low-tech SMEs in Poland on the example of the brewing industry. The author intends to combine the two streams of research dealing with issues of cross-organizational cooperation: coopetition theory and network theory. We propose an approach of interpretative symbolic paradigm, qualitative research method, use of grounded theory and data collection will be made by interviews. The economic and management literature has largely stressed the importance of knowledge assets for company’s competitiveness. By using a multi case studies analysis (the author plans to make conduct studies in 30 organizations), stresses the importance of taking knowledge assets into consideration as value drivers that can support NPD process performance improvements. Majority of research was conducted in large and/or hi tech companies, also the author is interested in two main factors: how small low-tech companies can establish and profit from coopetition and are there any differences between low-tech and hi-tech coopetition networks in regard to knowledge sharing and success factors. After initial studies, the author wants to verify whether, in the emerging economy there exist other, additional factors effect on coopetition between organizations. An additional aim of the researcher is to identify similarities and differences between the emerging markets and countries with a stable economy. Because the author wants to focus on the countries belonging to the emerging markets, which were not carried out before this type of research will be possible to better understand the conditions in these markets. the author wants to examine how the phenomenon of coopetition, which has been very well described in the hi-tech sectors and in large organizations, can be used by small organizations belonging to the low-tech industries. An additional aim is to show how knowledge is distributed in conditions of very little trust. Through an analysis comparing organizations present in several countries that belong to traditional industries, it will be possible to develop effective rules within coopetition.

IN: Proceedings IFKAD 2017 – Knowledge Management in the 21st Century: Resilience, Creativity and Co-creation
PP: 173-183