For Whitehead (1978), creativity is about creative advance and creative imagination. Creative advance in Whitehed is the transformation of something into something better (Fetz , 1990). Creative imagination is about discovery of novelty and Whitehead uses the analogy of the flight of an airplane. Whitehead stresses the influence of imaginative thought in discovery of novelty. Lehrer (2012) argues that imagination reveals the deep inventiveness of the human mind and creativity is a catchall term for a variety of distinct thought processes. Therefore, we propose to develop an integrative model to unpack sources of creativity. Creative advance in business and economics is making products and services improve and introduce new products to markets. Knowledge and creativity afford ideas to entrepreneurs for new products. The entrepreneur has the power or energy to transform ideas in new products and services. The entrepreneur evaluates ideas stemming from creativity and knowledge and puts them into effect. The paper examines the market for entrepreneurs in ICT industry based on our theoretical framework. The purpose of our paper is to build an integrative theoretical model by connecting creativity from several disciplines. We believe that this is a unique approach and the study will shed new light on the complexity of creativity. Discovery of connectivity among philosophy, cognitive social psychology, sociology and sciences will enhance the understanding of creativity. The model may be very valuable to business leaders and policy makers in increasing satisfactions of consumers and citizens since the model help contribute to transforming firm’s product to better a product. Our study is to discover generalities of creativity by examining or observing extant theories and practices of creativity. Practitioners in businesses and governments apply these generalities to improve innovation processes and they become more creative.