This case study purpose is to identify those factors that could promote external or organization internal information system data utilization, customer co-creation with external networks. The focus of this case study is on how organization can utilize existing databases with identified best practices to create added value for the customer in order and supply processes. This paper describes the pilot of the case study that explicates the status or restrictions and challenges of the databases´ utilization. These descriptors are derived from the literature and the pilot survey of the identified challenges. This methodology puts in evidence that more effort could be dedicated developing organization internal practices. Identified challenges guide the core operators in sale and marketing and product development into integral practices for order and supply processes to realize customer oriented and productive processes. Through this study, the function is to expand understanding how the databases are capitalized to create added value together with the customer. The forthcoming process model guides how to use databases efficiently internally but also with the customers.