This research was conducted in the automotive industry at the beginning of the Covid-19 in the year 2021 with the specification of an agency of a recognized brand of automobiles. In this agency the workshop area was reinforced and not so much the purchase of new units (mainly because people could not leave their homes and all stores were closed in Guadalajara, Mexico) being Jalisco at a national level with total closure. But the only thing that continued to operate was the service area. And this area was of great importance so that they did not have a total closure of the agency. Mainly the general objective is to continue with their clients and their loyalty. How to achieve this if there is a total closure for sales and the only solutions is to keep the workshop partially running. In the particular objectives we can mention to let the clients know the safety of no contagion and to specify the schedule of working days to take the units to revision. Another point as an objective is to update the use of ICT (Information and communication technologies). We are detecting IT (Information technology) innovations, an opportunity was detected to use AR (Augmented Reality). A great challenge to attract customers with the confidence of health and the main objective to keep customers to then they buy or recommend the agency for the purchase of new units. Therefore, it gives the strategy of using ICT and AR to link the two for a benefit and make it more attractive to the customer who is looking for security in both areas in the health and safety of their car. Will it be attractive for the customer to see how the repair process is going? Another question if we show all the health safety measures and see them with the use of ICT and AR. As to be watching the whole process remotely and see it live. This would give us a possibility of confidence and focus as in games as an example Pokémon or how they are used and applied by IKEA. The method use was quantitative and qualitative mixed research. Two research were conducted. Of the finding that were obtained in the first 6 months was. That the client did not care how the information was sent because of the fear of the sanitary alarm, which was sought in the second stage to reinforce with ICT and AR the sanitary measures also reinforcing health safety and surety in the unit in case of emergency. In this second stage, more progress was made and increase of 40% compared to the first period. For the third stage, the strategies were reinforced even more with the service that could communicate with the consultant.