This research study aims at analyzing the factors influencing the patient experience and exploring the effect of the patient risk beliefs and technology perception on the patient experience. A new measurement scale of the patient experience is developed, where the patients’ health risk beliefs and their technology perception have been added to the “standard” domains of the patient experience, and the outcome of a quality patient experience is measured across three dimensions: patient satisfaction, loyalty, and recommendation behaviours/word-of-mouth. Furthermore, a multi-item scale was developed and a survey has been designed to collect data and empirically measure the effect of the patient risk beliefs and technology perception on the patient experience.