Used clothing carries a story to tell. While the circular economy emphasizes reusing, recycling, and recovering materials to minimize environmental impact, research is focused on technical aspects of circular products, such as materials composition and quality. However, little is known about the impact of a product’s provenance on its value perceived. We argue that a product’s previous owner can imbue it with a sense of value beyond its physical characteristics. Accordingly, we conducted a between-subject experiment to test this hypothesis. We compared two different background information settings, which we call status provenance (socialite vs no-frills previous owner), and the type of circular product (remanufactured vs second-hand). We found that remanufactured products, which are crafted by previous owners, had a higher perceived meaningfulness and purchase intention than second-hand products. Furthermore, the status provenance of the previous owner had a negative effect on perceived meaningfulness, suggesting that the focus should be on the crafting process rather than the identity of the previous owner. The study’s findings highlight the importance of recognizing the intangible, value-based aspect of remanufactured products, which can be an important aspect to promote to consumers and ultimately accomplish the transition towards a circular economy.