This paper aims to examine the value communication capabilities required in service development by proposing a way for value communication of a preventive maintenance solution. The research questions the paper aims to answer are, therefore, (1) how customer value of preventive maintenance services can be quantified, visualized and communicated and (2) what the implications of this value quantification and communication development to the wider MA capabilities development are. The study is based on an interventionist case study in a manufacturing company and its hose assembly supplier. The researchers have worked with the case companies on development of a new production innovation eventually providing value potential also for the OEM’s end users. In addition to supporting the service development, the MA researchers have worked on creating models for value quantification and visualization of this potential new aftersales service concept. Customer value of preventive maintenance services can be communicated by quantifying and visualizing the cost behaviour of direct and downtime costs. The required capabilities can be accessed from the financial department requiring also effective knowledge management practices. Value quantification and communication capabilities are in crucial role in also in the early stages of the servitization process and may warrant the help of the financial department. Value quantification and communication is needed early in development of a service offering in order to push the idea forward. Thus, these capabilities need to be developed to a sufficient level even before the development starts. The financial department can have a role in this as the value analysis requires certain skills and information to provide reliable estimations. The framework provided may also help manufacturers understand the value created by preventive maintenance solutions. The paper answers the call for more practical tools for servitization. Moreover, the paper adds to the discussion about the role of MA in the servitization process and provides insights in the capabilities required in this process, especially in value quantification and communication.