Digital entrepreneurship represents a relevant socio-economic and technological phenomenon that creates new spaces of opportunities where different kind of organizations can leverage digital technologies to shift the traditional mode of creating, supporting and doing business. Among these organizations, incubators should effectively exploit digital technologies to support the creation and development of innovative startups. Notwithstanding, some studies show that they have still a physical characterization of their operating activities and core initiatives and use digital technologies mainly for communication purposes, through their web sites and social media channels. Moreover, how much incubators and organizations like incubators use carefully digital technologies to support new entrepreneurial and innovation processes has not yet been analysed in literature. Based on these premises, the aim of this paper is to shed light on how incubators are adopting digital technologies (with a focus on social networking sites) to support the process of creation of new ventures. A web-based document analysis methodology has been used to investigate the level of diffusion and adoption of digital technologies among Italian Startup Incubators using the information available on the websites of the analysed incubators. Results obtained show that, while the contents describing all the phases and issues of the incubation programs (e.g. modules and duration, number of calls, participating requirements, selection process, etc.) benefit of the usage of digital technologies in almost the incubators analysed, the core services for incubating the startups are delivered mainly through a face-to-face and physical approaches, with the unique (few) exception of services provided to submit online ideas and project proposals. Besides, most of the analysed incubators leverage digital technologies to give visibility to their partners and collaborators. Finally, a positive correlation has been found between the number of social media used and the intensity of usage. According to the value of these two variables, four archetypes have been proposed with a brief description and guidelines for the development of the digitalization processes of incubators.