This study investigates the effect of cross-country differences on online hotel reviews. More in details, it investigates differences in the way Italians, Americans, and Chinese travelers perceive and emphasize hotel attributes. Based on a random sample of 9,000 online reviews, the study used text link analysis to extrapolate the frequencies of predefined hotel attributes on which further multivariate analyses and tests were performed. Answers are provided to two research questions: Do travelers from different countries place different emphasis on hotel attributes? Do travelers from different countries perceive hotel attributes differently? Findings suggest that the differences in perceptions and emphasis are significant. The adopted text-mining method could be useful for hotel business managers to hear the voices of consumers and include them in performance evaluation and service design processes.