Purpose – This article is the result of a research that analyzes the contributions of Knowledge Management for stimulating creativity in organizationsThrough literature review was possible to highlight the importance of the environment, structure and organizational culture so that we can stimulate the creativity and consequently result in the Innovation. Design/methodology/approach – For this research the method used was qualitative, through a systematic literature review. As Creswell (2010), qualitative research is a research employing methods of collection, analysis and interpretation of data, but does not use strategies or uniform concepts. The review initially involved articles and works manually found on the three constructs. In the sequence, it was developed a systematic search in the databases: Scopus, Web of Science and SciELO, in order to map the scientific publications that deal with Creativity and Knowledge Management. Originality/value – The importance of this work is justified in view of the rapid changes in the organizational and social context, where more and more the creative capacity is needed to meet new demands, new needs, new management processes, development of technologies, among others. In this sense, given its characteristics, knowledge management is eligible to be an important vector in stimulating creativity in Innovative organizations. Practical implications – In the present study we sought to examine the connection between Knowledge Management, Creativity and Innovation to identify what are the contributions of Knowledge Management for stimulating creativity in organizations aimed at generating innovation. It was possible, through literature review, to highlight the importance of the environment, structure and organizational culture so that we can stimulate creativity and consequently result in Innovation. Future researches could explore how knowledge management can help in the creation of an Innovation culture in organizations. Further researches could also investigate the impact of each of the basic conditions mapped upon the creative capacity of employees.