Purpose – the aim of this paper is to conceptually define knowledge, innovation and technology to establish a schematic approach to the relationships that this triad maintains and their impact on entrepreneurship and social innovation, particularly in Mexico. Design/methodology/approach – I propose an approach based on organizational studies, with a holistic point of view. I review conceptual proposals about knowledge, innovation and technology from philosophy, knowledge sociology and economy to suggest an integral view about relationships between these concepts in management, especially in entrepreneurship in Mexico. Originality/value – This methodology reveals the improper use of concepts like knowledge, innovation and technology in entrepreneurship. Currently the literature in management emphasizes innovation as a magic formula for social progress, but in developing countries like Mexico that situation is very complicated. Practical implications – The outcomes of the application is to develop a framework to propose a new methodology for understanding innovation and technology in Mexico.