ifkad articles

Zones of intensity: reinforcing a sense of place

Monica Biagioli

This paper addresses the current state of work and its adherence to free market principles that override considerations of culture and sustainability at the local levels. It posits that globalisation encourages fragmentation and dislocation of the senses by emphasising the visual bias through disembodied structures and communication. In a globalised economy guided by free market principles, it is the systems that matter rather than the individuals using the systems. The visual bias reinforces this favouring of the systemic and programmed over the holistic and organic. The creative work proposed here attempts to address this imbalance by creating zones of intensity in and around areas of work. These areas of artistic production/installation/performance would operate on the informal level of cultural transmission, as set out by Edward T. Hall in his theory of culture, where cultural knowledge and assimilation happen on three distinct but porous levels that can influence each other: the informal, the formal, and the technical. “Zone of intensity” is a term coined by Russell West-Pavlov and deployed by Darko Radovic to address the visual bias of urban planning. By researching spaces through the artistic inquiry of dérive from the Situationists and encouraging modes of recording those investigations through artistic forms such as drawing and poetry, Radovic champions the importance of the subjective in expressing the meaning of spaces. This notion is a key focus point of the work presented here to give equal weight and importance to the qualitative (experience) as that of the quantitative (data) in designing spaces, assigning function to those spaces, and creating the organisational structures for people to live and work in those spaces.

IN: Proceedings IFKAD 2015 – Culture, Innovation and Entrepreneurship: Connecting the Knowledge Dots
PP: 1328-1337