This study aims to examine the effect of community orientation on the success of Public Benefit crowdfunding campaigns. The main objective is to analyze how the emphasis on community orientation and involvement affects the effectiveness of these campaigns in achieving the Sustainable Development Goals (SDGs). To test the research hypothesis, a quantitative research methodology is implemented based on a sample of 83 Public Benefit crowdfunding campaigns promoted on the Kickstarter platform. The results obtained will show a significant negative relationship between community orientation and the success of Public Benefit crowdfunding campaigns. This suggests that campaigns that support sustainable initiatives and emphasize community orientation tend to receive less financial support. The relevance of the following study contributes to the understanding of the dynamics of Public Benefit crowdfunding campaigns and offers interesting insights for organizations and entrepreneurs seeking to promote sustainability initiatives through alternative finance, emphasizing the importance of balancing community orientation with effectiveness in achieving sustainability goals.