This article provides a critical and detailed analysis of the legal landscape concerning copyright law, with particular emphasis on emerging challenges related to works created by Artificial Intelligence (AI), both nationally and internationally. The rise of AI has brought significant changes to our relationship with technology and society, presenting new perspectives and giving rise to ethical, social, legal, and economic challenges. The delicate balance between AI’s innovative drive and copyright protection will be at the centre of this reflection. The advent of AI raises ethical and legal questions regarding intellectual property and the creation of works generated by algorithms. How can generative works be attributed and protected? What are the limits of machine creative autonomy compared to human vision? This inquiry will not only define the legal landscape of AI but will also shape society’s way of creativity and responsibility. A crucial aspect of this investigation is to examine the legal challenges associated with recognizing and protecting copyright for works created by Artificial Intelligence. However, it is important to note that attributing authorship to these works and defining their rights and protections is a complex challenge. The main objective is to examine how the Italian legal system deals with creating, protecting, and managing AI-generated works, considering ethical and technological aspects in addition to legal ones. The discussion also covers how copyright law should adapt and evolve to address emerging challenges, balancing promoting innovation with protecting authors’ rights. However, the emergence of Artificial Intelligence works raises doubts about whether AI can be considered the author of the works it creates. The concept of sui generis rights for Artificial Intelligence works implies the creation of a distinct form of legal protection, separate from traditional copyright. The article presents a future-oriented perspective that embraces the diversity of human and artificial minds. It suggests an interdisciplinary approach to model new effects and consider possible solutions. These solutions include adapting existing laws to recognize specific protection, adopting International Conventions, establishing common guidelines for copyright protection, and organizing workshops and seminars related to AI-generated works.