Starting from the continuous development we are witnessing in our daily lives, we set out to choose a current theme that explores the impact of Artificial Intelligence on society and individuals. The aim of the paper was to understand and research the influence of Artificial Intelligence Digitalization on Quality of Life, using specific variables: Performance Expectations, Effort Expectations, Usage Behaviour, in order to observe how they influence each other. We started by creating a questionnaire with the help of which we could assess the factors studied (Performance Expectations, Effort Expectations, AI Digital Technology, Usage Behaviour and Quality of Life), which we then sent to 214 respondents. Subsequently, the data was entered into Smart PLS, with which we were able to observe the proportion of variance explained by each response to a question on the variable on which it was constructed. By identifying certain hypotheses and using the Bootstrapping algorithm, we were able to observe which of the specified hypotheses do or do not influence the independent variable. The study identified a relationship between quality of life and the use of digital technologies involving artificial intelligence, with an increase in both the former variable as the latter increases and vice versa. The use of digital technologies can help us to develop human interaction or have an emotionally balanced life, but if this use is taken to extremes, it can end up being harmful. The most significant direct link could be observed between the variables Use Behaviour and Quality of Life, followed by Use Behaviour and AI Digital Technology. With our analysis, we were able to demonstrate that, due to its ability to be used in a wide range of industries, artificial intelligence can significantly contribute to improving efficiency, productivity and innovation in a wide range of industries.