Fashion worlds (Becker, 1988) describes the transition from Fordism towards a new type of economic model and supply chain in which creativity and innovation are favored (Leslie, Rantisi, 2010). The world of fashion design (Bourdieu, 1984) is one that is characterized as being cultural (Throsby, 2008) and creative (DCMS, 2001). It is worth considering that the transition from Fordism to a service oriented economybrings forth major paradigmatic changes (Boltanski, Chiapello, 1999). While observing major actors, a subculture is revealed that is resistant to standardisation and proposes instead development that is culturally, socially, economically, spatially and ecologically sustainable.