Sharing and collaborative economy concepts, based on product use optimization, are always more considered by enterprises as a potential eco-innovative and competitive factor. Those principles also match with circular economy EU goals of waste prevention, reduction and resources valorization and efficiency. Present work attempts to build a theoretical framework for collaborative and circular business models (CCBM’s) by integrating both circular and sharing purpose. Those models aim at overcome waste and inefficiencies of actual linear economy, encouraging the transition from a “thrown away society” to a “regenerative society” in which instead products seller we have a service provider and where goods became much more a dematerialized value though for a need satisfaction. While today different CBM’s and sharing models have been arranged, their integration through CCBM’s lack of a clear harmonization and schematization order to support all stakeholders (organization, consumer and policy makers) in its understanding, and implementation, especially producers who are claimed to make a disruptive change in their way of think at their business.