ifkad articles

The impact of performance measurement: new approaches and key implications for Culture Management

Andrea Cara, Beatrice Elia, Francesca Jacobone

Over recent years, in the International scenarios, very few routes have been entered to face the lack of the management dimension within Culture Sector. The contribution of economic disciplines to culture has mainly concerned political economy, rather than corporate disciplines, very often depriving the Cultural landscape of the needed profitable complementarities coming from the interaction between public and private entities. However, the very complexity of cultural heritage – for the territorial extension, to the landscape dimension, for the multiplicity of institutional levels called into question, for the intertwining of protection and valorization policies – should invoke the definition of interdisciplinary corporate operative solutions in order to respond to practical challenges and create value for all the stakeholders involved. In this framework, the paper aims to define a theoretical and practical performance and measurement model ready to make cultural assets productive, thus demonstrate the impact of managerial private and public tools through to Cultural networks. Without regard to any other production, authors will grade different combinations of managerial models and analysis with the view to ultimately define an innovative model in order to determine, under qualitative and quantitative terms, the consistent enhancement of artistic and cultural assets within a public-private company perspective. The work is articulated in four steps: first, a proper analysis of existing task and general environment strategic models is in-depth; then, the assessment of a selection among those as the ideal base for Cultural Sector is shown; moreover, the definition of a new model is analyzed and its economic-financial political feasibility analysis based on a ROI outcomes quantification and Key Performance Indicators (KPIs) is tackled. The approach undertaken appears to be totally innovative for the original definition of a new forge for the fulfillment of both companies and institutions needs and objectives, in order to fulfill the gap between theory and praxis managerial model applied to Culture. The potential of the research seems evident in consideration of the high feasibility in worldwide contextual realism and companies range, and consequent profitability of the application of the model, since the research represents a full strategic portfolio service package in order to follow the integrated Cultural investment cycle, transcending conventional indicators for the achievement of a medium and long‐term economic, social and political value creation. The attractiveness of the model is going to be crucial for the differentiation of business culture and decision makers in order to contribute to the re-launch of different territorial policies and to contribute to the development of the transparent competitive cultural performances of capital-intensive market. From this point of view, the incentives resulting from the model’s application will eventually draw all different stakeholders to differently combined competences and endowments in order to undertake more collaborative and profitable action plan as to acquire a proactive role in the political decision-making, anticipating economic and occupational circumstances and needs.

IN: Proceedings IFKAD 2019 – Knowledge Ecosystems and Growth
PP: 998-1008