The aim of this paper is to present ways to make explicit the existing knowledge of the specialty coffee agribusiness system. The recognition of agriculture as a rapidly expanding segment involving primary, secondary and tertiary sectors of the economy necessitates solutions from various areas of knowledge. Specialty coffee, among the products of the agribusiness system, will be addressed in this paper as an example due to the complexity of maintaining quality during the various stages of transformation from coffee beans into the finished product. This research is based on field visits, interactions and a systematic search of the literature. Perspectives from the agribusiness sector present managerial focuses and address critical factors for its success. It is in the novelty of generating value through knowledge as a fundamental element that the originality of this paper stands out. Explicit knowledge of the specialty coffee agribusiness system will contribute to the evolution of the market in all links of the agribusiness system, resulting in a collaborative, knowledge-intensive agribusiness system. The results show the domains, elements and value of knowledge in the Specialty Coffee Agribusiness System (SCAS), which will serve as the basis for the elaboration of the Specialty Coffee Domain Ontology and a Conceptual Framework of SCAS.