The current research is a part of ongoing work aimed to shed light on relationship’ value for woman startup in the crowdfunding context. This paper analyses how intangible resources, as relational capital, can contribute to fundraising during the early stage and, especially, which types of these relations female entrepreneurs must or must not growing to fundraise resources from the crowd. Based on the qualitative approach of the single-case study, the paper, through the CAOS (‘characteristics, ambiance, organization, start-up’) observe all the relevant relationships (cardinal links in first, second, and third types) that can lead the success of the financial operation. The findings show that at least for the early-stage, in the crowdfunding operation, the informal configuration of the relationship established by woman start-up can produce a negative effect on fundraising process. Several implications have been reached. Firstly, for the academic community, this study can contribute to expanding the literature on gender study especially which that focusing its studies on the start-up phase of female company. Secondly for practitioners, because ever more companies, especially in the actual context of the digital age, are oriented toward alternative ways of finance, particularly via internet as crowdfunding. In this way, efficient use of relational capital’ resources could be a value driver to overcome the hard stage of the start-up. Also, again concerning managerial aspects, the model applied (CAOS) allows to observe that the misdistribution of the role can involve the failure of the female startup. The limitation of the research concerns the SMEs (startup) dimension. Analysis of data has been available only through direct interviews with female entrepreneurship. Regard to future perspectives, the present paper represents the second step of “RC and Woman start-up” research mainstream. In the future, the authors will replicate the analysis, by the acquisition of additional data, will investigate which RC factors can promote the success of fundraising operations.