The tendency of supporting organizational decision-making has moved from traditional industries also to the private healthcare sector, becoming more and more essential, as requirements towards up-to-date and reliable information have increased. Business analytics tools can be considered as one of the solutions to satisfy the growing needs of supporting organizational data-driven decision-making. Also, one of the goals of business analytics is to understand and improve business processes, leading to enhanced performance of the organization. The aim of this paper is to study, how business analytics (BA) can support the future requirements of enhanced decision-making in the private healthcare in Finland. In addition, this paper provides valuable insight into the future of business analytics tools utilization in the private healthcare sector, furthermore discovering the potential for new business practices. The research includes private healthcare organizations, BI-vendors and management consultants in Finland. In addition, one of leading Business Analytics tools vendors in Finland and in the world was chosen for the study. The empirical data was collected during 2017-2019. In total thirty nine thematic interviews of key-personnel responsible for BA were conducted, to gain understanding on the future potential of BA in the Finnish private healthcare industry. Data-driven decision-making, operational excellence and seeking for new business opportunities are currently one of the most discussed topics when considering benefits of business analytics. This study is putting together the future potential of BA utilization in the private healthcare sector, both in decision-making and discovering new business opportunities. The suggested approach has significant novelty value in the context of a Finnish private healthcare. However, it is focusing primarily on the organizational aspect of BA utilization in the private healthcare in Finland, not including clinical data aspects. There are two practical outcomes of this study. The first outcome will provide understanding on the role of the future BA utilization in the private healthcare sector in Finland. The second outcome of this research provides valuable insight into the data-driven decision-making and potential of new business practices, enabled by utilizing new analytics capabilities.