The purpose of this paper is to examine how positive emotions might influence on innovative competencies in the Multi Business Model Innovation (MBMI). Strengthening of the participating individuals’ positive emotions such as happiness, gratitude, joy, love, optimism, hope, mindfulness seems to be important to higher the level of creativity during the business model innovation process in the MBMI conceptualization phase. The paper is based on a combination of the MBMI cube process conceptualization (Lindgren, 2018), and the positive psychology’s stressing of positive emotions (Garland et al, 2010; Fredrickson, 2001, 2004a, 2004b, 2009, 2013; Fredrickson & Losada, 2005; Flarup & Wivel, 2013, 2018, Flarup et al, 2017, Lyubormirsky, 2007; Sheldon & Lyubomirsky, 2007); and how this wellbeing influences on the will to create and the will to learn (Seligman, the PERMA Model, 2014; Knoop, the Wellbeing Model in Education, 2013, 2017) in the business model (Valter, 2018). The evidences of the paper is based on a research project on 41 mechanical engineering students at the Aarhus School of Engineering, Aarhus University, which for the first examine whether it is possible to strengthen positive emotions and how. Secondly, whether this strengthening of positive emotions influences on the students’ positive experience of teamwork; thirdly, how these results can be transferred on MBMI processes. Findings from this research project illustrate that 1) it is possible to strengthen positive emotions by simple individual exercises. The choice of gratitude and mindfulness techniques points out that in particular gratitude exercises seem to have a stronger impact on positivity in comparison to mindfulness exercises. 2) Positivity leads to several positive emotions (joy, happiness, creativity, gratitude, mindfulness, love etc.), which finally has an impact on the students’ positive experience of a challenging teamwork. 3) There are highly relevant implications for MBMI innovative processes, since they draw on positive emotional competencies such as creativity, hope, optimism, courage and others. Thus, the paper suggests that further research has to be elaborated in the field of positivity and creativity as individual competencies, together with gratitude exercises, and in the framework of MBMI.