Purpose – The research presented in this report measures and analyzes the key dimensions of creative economy and society in Balkan countries by using data regarding the “3Ts” framework proposed by professor Richard Florida in the book the Rise of the Creative Class. Creativity is recognized as an economic driver for generating wealth and employment, sustainable development of world cities, technological changes, scientific and business innovation, personal and social development and enhancement of competitiveness of firms, enterprises, individual cities and countries which would shed light on how we live in the 21st century (Landry, 2000; DCMS, 2004, 2002, 2001, Howkins, 2001). The creative economy is considered as a leading component of economic growth, especially for developing countries, able to create and circulate intellectual capital, to generate income, employment, innovation and trade earnings while at the same time promoting cultural diversity, social inclusion and human development. It consists on those activities based on creativity, individual talent and skill and that have the potential to create jobs and wealth through the generation and exploitation of intellectual property (DCMS, 2003). In realizing a creative economy three key pillars are needed to be developed and sustained: talent, technology and innovation, and the social context. Design/methodology/approach – the methodology used in this study consists on using the dataset of World Economic Forum, British council and other national datasets to extract those data that provide the measures for the creative economy. We aim to provide a snapshot of the state of the art of creative economy of Balkan countries and their dynamics in time, by focalizing on three main elements: talent, technology and social context. Originality/value – This methodology puts in evidence the dynamics and the potentialities of Balkan countries to progress toward a creative, by exploiting their knowledge based assets of countries as key sources of competencies and capabilities that are deemed essential for economic growth and competitive advantage. Practical implications – The outcomes of the application is to provide a snapshot of the progress of Balkan countries toward the Creative economy and based on that define some policy implications and recommendations for further development.