The aim of this paper is analyse the impact of the intellectual capital on the company’s competitiveness through new trends of human capital. Take stock of the challenges ahead for business and human resource leaders in a changing digital, economic, demographic, and social world. The pace of change driven by global competition forces companies to adapt quickly to emerging changes and adapt to new situations. This workforce is changing, business expectations, needs, and demands are evolving faster than ever before. I propose an approach of study of literature, materials and documents; develops theoretical construct to find the most relevant factors influencing the competitiveness of the organization. The outcomes of the application are positive effects of intellectual capital and its management in companies that contribute to the competitive advantage of organizations.