The transformation of capitalism associated with the rise of digital platforms has radically redefined the creation and distribution of value. This study delves into the evolution of value within the context of platform capitalism, underscoring the shift from a traditional model grounded in physical production to a circular and multidirectional one centered around digital interaction and data processing. Particularly, it examines the economic and socio-political implications of this paradigm shift while proffering a politico-institutional model for effectively managing emergent dynamics. Employing scrutinizing the governance of platform ecosystems, the intricate interplay among involved actors is elucidated, thereby advocating for the imperative of equitable redistribution of generated value.