Purpose – This paper extends from the hypothesis that in many economic sectors competitiveness is based on intangibles. Knowledge and innovation are premises of social development and provide critical resources to local economies. Therefore countries with sizeable resources in human capital are likely to provide higher standards of living (Romer, 1989). Our argument draws on Richard Florida’s theory and intends to test the hypothesis according to which the city, in order to maintain its knowledge intensity, must develop a beneficial and attractive urban climate likely to retain creative workers – it must promote creativity and support innovation.
Design/methodology/approach – Our research is exploratory and proposes results from a first test of relevant attraction factors applicable to Montréal. We applied a qualitative approach based on semi-structured interviews. The investigation examines artistic careers and the features offered by Montréal to visual artists. The survey was conducted largely in the Plateau and Mile End districts. The interview guide has four sections that focus on the career path of highly qualified and/or creative workers, on the city’s strengths and weaknesses, on creativity-enabling aspects and on the city’s features that contribute to retention. Also examined is the influence of self-managed artists centres on the network of stakeholders on the territory
Originality/value – Richard Florida’s theory (2005-2002) has attracted the attention of many cities, but has not been tested much. It is interesting to test as Richard Florida’s theory considers that the city, in order to maintain its knowledge intensity, must develop an attractive urban climate likely to retain creative workers – it must promote creativity and support innovation – and it must offer not only good quality of life but scores of career opportunities, especially in the arts sector which can be seen as a source of innovation. The idea is also that the creative workers and amenities would then attract
knowledge workers.
Practical implications – The test of this hypothesis can have important implications in terms of city management, city infrastructure development as well as factors of attraction to develop in order to attract knowledge workers and creative workers.
Keywords – Creative class, creative workers, artists, local development, cities