Purpose – This paper aims to identify the main processes and factors of „knowledge utilization“ (Zhang et al., 2009), especially the role of knowledge management initiatives (Clarke and Rollo, 2001; Wamae, 2009), as a form of generation, distribution, transmission, and usage of knowledge to create sustainable economic value. For this purpose, participating firms, employees, and other individuals are in focus of consideration, which are participating in the transfer knowledge assets of knowledge intensive firms (Abzari et al., 2011) and therefore contribute to the sustainable development of these kind of firms and their commercialization of knowledge intensive products as well as services (Lichtenthaler, 2005; Chen et al., 2010). Finally, further research directions have derived as a result of our literature analysis.
Design/Methodology/Approach – An organizational setting in which knowledge transfer, exchange or utilization should take place is difficult to establish (d’Aspremont and Bhattacharya, 2000). Therefore different main processes and factors are important to recognize. Identification of knowledge assets (Teece, 1998; von Krogh et al., 2001), knowledge governance and coordination (Hicks et al., 2002; Patrucco, 2005; Moon, 2011), relationship building (Antonelli, 2006; Lin and Wu, 2010), knowledge presentation (Desouza and Awazu, 2004; Kafentzis et al., 2004), knowledge protection (Teigland and Wasko, 2003; Mets et al., 2007), and knowledge trade (Jeong et al., 2013) are crucial for the utilization of knowledge. The authors conducted a literature review to knowledge utilization by searching for keywords, like knowledge utilization, transfer or commercialization in different scientific databases. Here the literature review should provide a framework for comparing results of the conducted scientific literature (Creswell, 2009). Therefore only double-blind reviewed articles of different scientific journals were used and the different approaches were analysed in a concept-centric method (Cooper, 1988; Webster and Watson, 2002).
Originality/Value – An overview of different knowledge utilization processes and success factors give firms in knowledge intensive environments the possibility to commercialize their outcomes. The main processes identified were the identification of knowledge assets, the knowledge governance and coordination, relationship building, the knowledge presentation, the knowledge trade, and the knowledge protection. Main success factors of knowledge utilization, described by the literature are: absorptive capacity, solving customer problems, reputation, rewards and incentives, trust, and reciprocity.
Theoretical Implication – This research paper aims to contribute to knowledge utilization as well as knowledge management literature since the data collected in the literature review showed a focus on these concepts. Further research on knowledge utilization needs to be done to have a clear, homogeneous understanding of knowledge utilization, which is not achieved yet. The state-of-the-art evaluation has also shown a focus on the organizational perspective. The individual perspective needs to be further researched. Finally, a holistic view on knowledge utilization processes and factors could only be found in a few research articles. Therefore a holistic research model on the different knowledge utilization processes and factors, for example as an external knowledge marketing model, needs to be further designed