This research aims to identify a strategic map using balanced scorecard model and to establish the execution strategy to develop the tourism village based community in Brajan Village This study applies qualitative method. Case study as one of the qualitative approaches is applied to determine the real conditions that occur in the tourism village. The researchers used both primary and secondary data. The primary data were obtained through preliminary and fieldsurvey. Whereas the secondary data were obtained through collecting documents. The researchers also conducted field observations, in-depth interviews, and documentation to obtain information that were processed as a basis data for preparing a strategic map using balanced scorecard model for Brajan Village tourism area. After the data being collected, then the balanced scorecard was designed by analyzing the vision, mission, institutional objectives, and strategy of the business unit, setting up a balanced scorecard framework, creating a strategy map and discussing the right strategy and designing the execution strategy referring to Thompson & Strickland (2012). A research that identifes and develops a creative tourist village execution strategy has never been done in Yogyakarta. Besides, Yogyakarta is one of the cities which has been being developed as a creative city in Indonesia. The balanced scorecard model is an appropriate model because it can capture the strategy development in a comprehensive and measurable way. Balanced scorecard is one of the important alternatives for creating the grand design that is visionary as well as down to earth, whose meaning has a far-sighted perspective but can also be presented systemically by business units.Case studies help in a contextual study and in-depth study on the scope of creative tourism villages in Brajan Village. The outcomes of the application is strategic map using balanced scorecard model and execution strategy based on the balanced scorecard that can be used as an effort to develop creative tourism village as tourism business unit particularly in Brajan Village and other tourism villages which have a spirit of progress in order to support the growth of the tourism sector in Indonesia.