Purpose – The goal of our research is to highlight the role of creativity within the fashion sector and its importance in entrepreneurship issues in general as well. Design/methodology/approach – Our analysis of the fashion sector in Montreal is based on participant observations (Peneff, 1996) and a survey which was conducted from 2009 to 2013 by semi-structured and open interviews (approximately sixty, 28 designers and 32 Intermediate Sectorial& Intersectorial Actors). The study was based on interviews and internal data (reports, corporate documents, press articles, etc.). The interviews lasted between one hour and half to two hours each, and were done in four rounds, then fully transcribed. The first round is based on a guide to trace the trajectories of Emerging Designer (ED) (semi-structured interviews); the second round takes place in open interviews aimed to collect the story of Renowned Designer (RD) and pioneers (DP) (Bernier, Perrault, 1987).The third round follows a guide developed towards Intermediate Sectorial Actors (ISA), Intermediate Intersectorial Actors (IIAS) and Political Intermediaries (IP) (semi-structured interviews). Finally, the fourth round follows a guide geared towards Intermediate Promoter Industry (IPI) representatives (semi-structured interviews). We triangulated data (Royer, 2007) from our various sources (interviews, official documents, information in social networks including Facebook, Twitter, etc.). Originality/value – Our study seeks to demonstrate that the creativity of local actors contributes largely to entrepreneurship and local development, and this creativity development responds to the needs of territories to distinguish themselves from one another. Practical implications – This study situates itself within an ongoing attempt in Quebec, where for several years the actors and intermediaries, political as well as from civil society, have thought together and sought the establishment of a local metropolitan cluster of fashion in which creativity and innovation are encouraged.