The increasing integration of artificial intelligence (AI) into decision-making processes represents a fundamental lever for competitive positioning, especially for start-ups operating in innovative ecosystems such as Rome Technopole (RT). This paper analyzes whether and how RT startups adopt AI to support decision-making and knowledge management processes, basing these processes on ethical and human-centric principles.
After the preliminary reconstruction of the conceptual framework, using a qualitative-quantitative approach based on semi-structured interviews and questionnaires aimed at innovative startups and SMEs, the study shows that AI solutions are used for big data analysis, simulation of future scenarios and optimization of business strategies. Technologies, in fact, enhance the effectiveness of decisions through predictive analysis and automation, without ever replacing the critical contribution of the human element, which remains guaranteed through feedback, periodic meetings and mentorship sessions. At the same time, transparent and secure data management is essential to establish a climate of trust with stakeholders.
In addition, the adoption of AI is integrated with economic, social, and environmental sustainability criteria, directing innovation towards ethical and responsible business models, in line with the 17 Sustainable Development Goals and Environmental, Social, and Governance (ESG) standards.
The results indicate that, while still in its infancy, the use of AI in RT startups offers significant opportunities for growth and competitiveness, if the integration between advanced technology and human resources is strengthened.