Purpose – The purpose of this paper is to explore the fourth stage of IC sociology development, In which, the good quality of a person’s life and the a environment are added to economic development. In an organization, Human beings are treated as social citizens rather than simply organizational employees. However, the relevance of IC beyond the organizational dimension is still hidden as the lack of research techniques and practical application. Design/methodology/approach – Institutional ethnography (IE), a sociological method of inquiry, is being used to explore employees’ everyday life in both internal and external organizations. With the use of IE as a methodological framework, the relevance of IC in the whole social system can be critically visualized. In the process of using IE, autoenthnography is used as the entry point. Originality/value – Through our research, the critical role IC plays in the 4th stage of IC sociology development is virtualized. The eco-system of IC is drawingorganizations into the whole social system to share part of human beings’ life equally and suitably. The stage is coming in which organizations should balance employees’ role through leveraging good IC to fulfil the requirements of a healthy society. Practical implications – The methodology used in our research creates path for the researchers to be involved in the actual life of employees and offers a real life application of IC at the individual, organizational and societal levels. Hence, the empirical evidence of IC research which originates from the actual experience is not just a “new language” of the research. Meanwhile, the skills needed for operating IE also demonstrates that potential for IC management lies in the practical world.